OCLC Online Computer Library Center Libraries and the Landscape of the Future Symposium on the Future of Integrated Library Systems September 13, 2007 Chip Nilges Vice President, Business Development OCLC, Online Computer Library Ctr.

OCLC Online Computer Library Center 2 Are we there yet? As seen On Google As seen On Google

OCLC Online Computer Library Center 3 Outline User & resource environment Customer view Gaps and trends Getting into the flow Integrated resource management Logistics

OCLC Online Computer Library Center 4 User expectations continue to shift The network is the library MySpace and Facebook are the new Google Customized information Collaborating at a distance From Future Worker 2015: Extreme Individualization, Gartner (March 2006) & Search, Aggregation Y Syndication, 2006 Results (Outsell, Inc. )

OCLC Online Computer Library Center 5 search engines bibliographic mgmt. service PDAs learning management systems campus portal Social networking sites personal collections reading lists Institutional repository Digital collections E-reserve Catalog Licensed collections Aggregations Virtual reference Cataloging ILL library user environments resource environment Changing resource environments

OCLC Online Computer Library Center 6 Impact on the ILS Shes breaking up, captain!

OCLC Online Computer Library Center 7 What do users think?

OCLC Online Computer Library Center 8 Libraries are used heavily 96% have visited a library 57% use libraries frequently 69% say library use is steady or higher

OCLC Online Computer Library Center 9 Libraries are viewed favorably as an information source

OCLC Online Computer Library Center 10 From OCLC: Perceptions of Libraries and Information Resources (2005) 84% Search Engines 2% Library Portals But libraries are not visible to many users on the Web Q: Where do you typically begin your search for information on a particular topic?

OCLC Online Computer Library Center 11 This gap raises a fundamental question … How do we deliver our value – collections, services and community … To the user On the network At the point of need?

OCLC Online Computer Library Center 12 3 Industry Trends 1. Getting into the flow 2. Integrating resource management 3. Outsourced logistics

OCLC Online Computer Library Center 13 Gap 1: Getting into the flow Customer workflows, not products or services, should be the focal point of companies Customers care about the jobs they need to complete, not about products. Solutions that customers need will vary by task and change over time. From Outside Innovation, Patricia Seybold (2007)

OCLC Online Computer Library Center 14 University of Minnesota

OCLC Online Computer Library Center 15 Using workflow analysis to improve the library portal

OCLC Online Computer Library Center 16 Another example of designing around user workflow …

OCLC Online Computer Library Center 17 Supporting user workflow on published content Personal bibliographic management services Refworks CiteULike LibraryThing Shelfari Google My Library

OCLC Online Computer Library Center 18 Library ELF

OCLC Online Computer Library Center 19 Moving beyond the portal - Getting into the flow on the broader Web Home Page Destination or Portal model Users find relevant content in search engine - start there Search engine driven model (bottom-up) Home Page From search engine or external site AND Traditional model: Start on the home page Work from the top down Search only what library offers Authentication for many resources

OCLC Online Computer Library Center 20 Syndication of library collections into the Web Home Page Syndication Model: Start outside of library portal Work from bottom up Search across larger collection Authenticate only where necessary

OCLC Online Computer Library Center 21 Many library information companies are creating publicly accessible vertical sites to test direct-to- consumer models

OCLC Online Computer Library Center 22 And many others are testing syndication models, as an adjunct to public portals and authenticated services Driving traffic to library collections Partnering Crawling Cooperative Ad campaigns Web services

OCLC Online Computer Library Center 23 Machine-level syndication: LibraryThing for Libraries

OCLC Online Computer Library Center 24 Growing Importance of Business Intelligence

OCLC Online Computer Library Center 25 What about the rest of the librarys capacity?

OCLC Online Computer Library Center 26 Gap 2: Integrated resource management

OCLC Online Computer Library Center 27 The nature of content & collections is changing

OCLC Online Computer Library Center 28 Impact on content strategy & collection development

OCLC Online Computer Library Center 29 Industry Trends: Collections & Platforms Consolidation as niche players look to broaden their markets New partnerships emerging in the effort to bring legacy collections online The focus on integrated platforms among content providers signals need to connect and collect Bowker & aquabrowser Gale and Grokker EBSCO and WebFeat

OCLC Online Computer Library Center 30 Gap 3: Logistics Supply chain management for published library collections is moving on Web

OCLC Online Computer Library Center 31 Library participation in the supply chain for Published Materials Library Functions Identify Select Acquire Accession Circulate Deaccession Eliminate or Preserve Notable initiatives: Online selection Purchase for ILL Patron-driven acquisition Home delivery Print on Demand North American Storage Trust Reverse logistics

OCLC Online Computer Library Center 32 The library of the future?

OCLC Online Computer Library Center 33 What do these trends say about the future of libraries? Syndication will become a critical component of the librarys discovery infrastructure The current delivery & access infrastructure will give way to much more integrated, on demand solutions from much larger players The catalog will become a general metadata repository Collection development/management will increasingly move up to the network level Libraries will outsource more and more of their physical logistics both through deeper collaboration and commercial outsourcing

OCLC Online Computer Library Center 34 You can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something your gut, destiny, life, karma, whatever. - Steve Jobs

OCLC Online Computer Library Center 35 Thank you!