Proprietary and Confidential G EE, THAT S A LOT OF TRAFFIC !
Proprietary and Confidential 2 P EER - TO -P EER V IDEO - ON -D EMAND A NY C ONTENT, N O B OUNDARIES
Proprietary and Confidential 33 The Challenges Traffic and Delivery Costs User Experience Geography Long Tail Control and Information
Proprietary and Confidential 4 Our Solution 1.Web site offers to download a client 2.Giraffics SaaS based SW identifies video uploads 3.Video is fragmented, encoded and pro-actively seeded into peers desktops. 4.Intelligent gathering and streaming upon request
Proprietary and Confidential 5
6 VALUE PROPOSITION VALUE PROPOSITION New Paradigm for Distribution of Media Content: 1.Reduces Content Providers Bandwidth & Storage costs. Our commitment: BY AT LEAST 66%! 2.Superior end-user Experience: Faster Streaming (no buffering and delays) Higher Quality (res/bitrates) - True HD 3.Very Low Footprint and extremely polite with utilization of end users resources.
Proprietary and Confidential 7 T ECHNOLOGY Distributed Grid Architecture with Comprehensive Management of Storage, Seeding and Streaming: 1.Robust Data-Coding Technology (FEC based). 2.Pro-Active Content Seeding/Distribution (Patent- Pending). 3.Coded Multiple-Source Streaming & Progressive Download (Patent Pending) 4.Network Optimization and Control based on Real- Time and Aggregate Statistics Collection. (self learning, self healing).
Proprietary and Confidential 8 D ATA F RAGMENTATION & S EEDING Fragmentation …… End-user PC Server in the Cloud End-user PC Existing P2P Approaches : Seeding/caching is Viral & of Raw Fragments (original data)
Proprietary and Confidential 9 D ATA F RAGMENTATION, C ODING & S EEDING Encoding …… Giraffic's Approach: Pro-Active Seeding/Distribution of encoded blocks End-user PC Server in the cloud End-user PC …… Fragmentation
Proprietary and Confidential 10 NETWORK MONITORING & REPORTING
Proprietary and Confidential 11 C URRENT S TATUS Dec, 08: Initial Seed Round Finalized. Aug, 09: Alpha Launched – impressive results 5 patents (some pending) Customers Validation! March, 10: 5 Beta agreements
Proprietary and Confidential 12 S UMMARY Only P2P-VOD guaranteeing over 90% availability and performance for real time video streaming solely from end user Peers. Agnostic to file popularity and user geography Cross Platform supporting multiple environments. A new standard for cost efficiency and user experience. Breakthrough Technology and patents More Users = More Views = More Resources
Proprietary and Confidential THANK YOU!