Intent MediaWorks, Inc. Atlanta, New York Atlanta, New York P2P Summit The Future of Distribution 1

Background Glenn Martin Recognized in technology Recognized in technology Search Engines for Orbitz, Travelocity, Expedia, etc. ( ) Search Engines for Orbitz, Travelocity, Expedia, etc. ( ) Helped start first Internet site to earn over $100Million Helped start first Internet site to earn over $100Million is 3rd Start-Up INTENT is 3rd Start-Up Intent MediaWorks 900k Downloads per Day 900k Downloads per Day Represent 3.4 Million Files Represent 3.4 Million Files 90% Music 90% Music 8% Video 8% Video 2% Other 2% Other Voted Innovators of the Year by Distributed Computing Industry Association: 2006 Voted Innovators of the Year by Distributed Computing Industry Association: 2006 Recognized by The White House, Supreme Court, U.S. Senate, RIAA & MPAA Recognized by The White House, Supreme Court, U.S. Senate, RIAA & MPAA 2

Represent Major Brands 3

Key Trends Media 1.0: Production: closed Distribution: controlled Marketing: mass Consumer Choice: limited Business Model: buy 4

Media 2.0 Distribution Trends P2P traffic represents over 68% of INTERNET traffic 12.7 million simultaneous users on P2P 60 million unique P2P users (IP addresses) per month in U.S.; 320 million worldwide 35% of PCs have a P2P application installed; new MS Vista has P2P built in Trends 5

Critical Trends Internet Mass Digital Distribution –iTunes, YouTube, MySpace, CBS –Pando, Azureus, Qtrax, –Amazon, Walmart –eMusic, The Orchard Internet has emerged as a Discovery Channel – not just delivery –Ex. Gnarls Barkley –Ex. The GMan Massive Investment in Digital Distribution –$50 Billion in 2007 so far Boom in Media Centric Electronics –Up 70% from 2006, $500 Billion DRM Free Music –EMI, IODA, DRA, Creative Commons Consumer 6

Consumers: Digital Lifestyle Broadband users spend an hour and 40 minutes (48% of their spare time) online in a typical weekday, and more than half of that is spent accessing activities related to entertainment and communication. 7

Media 1.0 Distribution Supplier Distributor Retail Consumer Musician Artists Bands Studios Record Labels Stores CDs, Albums Stereos 8

Media 2.0 Distribution Present Supplier Distributor Retail Consumer Musician Artists Bands Studios/ Record Labels Stores CDs, Albums Stereos P2PBlogsIMWeb INTERNET Distribution Mass Distribution + Micro Marketing C2C eCommerce Music 2.0 Distribution 9

Economics Media 1.0 Old Economics –Paid downloads only –Publishers rights legacy performance –Licensing not based on performance –Difficult to sell new economic models Deride & prosecute Web 2.0 empowerment Mismatched with market demands –Physical distribution & channel conflict –Worried about cannibalization Believe they can do it all –Self-distribute in fragmented channel easily Media 2.0 Eager for Distribution Believe in Digital Snowballs vs. Blockbuster economics Endorse Superdistribution & Web 2.0 empowerment tools Ad Support Ecommerce Lifestyle Media Bundled Licensing New Subscription Models Believe in multi-channel digital distribution through a management system Media

MODEL DRIVERS TECHNOLOGY PRODUCTIONPRODUCTION DISTRIBUTIONDISTRIBUTION LIFESTYLELIFESTYLE ECONOMICSECONOMICS TECHNOLOGY PRODUCTION DISTRIBUTION LIFESTYLE ECONOMICS © Les Ottolenghi

1.1 Million Files a Day 3.4 Million files contracted Media 2.0 Economics What INTENT Does… D istribution Platform for Digital Media: 12

How INTENT works 13

INTENT P2P Search Results Advertiser is tied closely to artist in search results. 14

Search Saturation Ability to saturate the search listings… 15

Web Cross-Over… 16

Visibility in Social Networks Users spread file via embed codes for top MySpace search ranking. 17

Pass-a-long Distribution Content owners gain the advantage of C2C commerce 18

Watch-to-Own File: Loads to Media Player Window 19

Watch-to-Own: Initial Window Presentation 20

User Experience is Flexible & Rules Driven 21

Animated Paths Business Rules & Economic Models 22

MODEL DRIVERS TECHNOLOGY PRODUCTIONPRODUCTION DISTRIBUTIONDISTRIBUTION LIFESTYLELIFESTYLE ECONOMICSECONOMICS TECHNOLOGY PRODUCTION DISTRIBUTION LIFESTYLE ECONOMICS 23

Intent MediaWorks, Inc. Atlanta, New York Atlanta, New York Media 2.0 The Future of Distribution 24