ETA SOLUTIONS PRESENTATION FOR HJ

 Company History  Company background  Current Status development  Organization  Marketing Strategy  Execution  Products Company Overview

Company History  2008 Launched Shanghai R&D Office  2009 Incorporated as an US company  2009Sales office in ShenZhen  2009Generating Revenue  2010Designed in Top-Tier customers  2011Revenue to exceed 10 million RMB

Company Background  Founder background  Graduated UC Berkeley, worked in Maxim and AATI 10 years  Previously managed 30+ people, and introduced 40+ products.  R&D team members are veterans in Power IC industry  Forward design, own IPs and proprietary technologies  Sales generated revenue from 0 to USD$15M in 3 years with previous Power IC company.  Sales penetration into the largest Networking companies in China

Current Status and Development  16 employees. 10 in R&D and 4 in Sales & Marketing, 2 in Operations  2 Product lines  General DC-DC converters  Customized Power management Solutions  20 products in Mass Production and 10 products in development  Goal is to reach USD$10Mil revenue in 3 years

Organization CEO Business Units VP DC-DCBusiness ManagerApplicationIC Designer AC-DCBusiness ManagerApplicationIC Designer PMICBusiness ManagerApplicationIC Designer LinearBusiness ManagerApplicationIC Designer Sales & Marketing VP SalesFAEs MarketingBMs Operation VP Logistics Production Control QA Product Engineering

Marketing Strategy  Red Ocean and Blue Ocean amphibian  Surviving in Red Ocean  By Becoming performance AND cost leader in large volume commodity products  Find Blue Ocean opportunities in Red Ocean and capitalize on them  Develop highly customized products tailored for customers with high Gross Margin Market

Execution  High Volume Products ( 供应商, 渠道）  ETA3406 : 5KK/Month  ETA1018: 4KK/Month  ETA8015: 1KK/Month  ETA1482: 5KK/Month (est.)  ETA1483: 2KK/Month (est.)  ETA3409A/B: 1KK/Month  Niche High Margin Products （ Higher Margin, 品牌）  ETA3410  ETA9020  ETA1021

Products MP Released Part #DescriptionTechnologyPackages Actual+ Projected Volume /M WafersPackages ETA34061A, 1.5Mhz Sync Buck5V Mixed-ModeSOT kk ETA3409A1.5A, 3Mhz Sync Buck5V Mixed-Mode SOT k ETA3409B2A, 3MhzSync Buck5V Mixed-Mode SOT k ETA80153A, 3Mhz Sync Buck5V Mixed-ModeDFN kk ETA34102A, 3Mhz Sync Buck5V Mixed-ModeDFN kk ETA14822A,18VSync Buck24V CDMOSSOP84005kk ETA14832A,18VSync Buck/PFM24V CDMOSSOP81001kk ETA A, 1Mhz Sync Boost5V Mixed-ModeSOT kk Total100015kk

Products In Development (High Voltage) Part #DescriptionTechnologyPackages Projected Volume /M WafersPackages ETA14843A,18V, Sync Buck24V CDMOSSOP kk ETA1472 2A,18V, Sync Buck in SOT V CDMOS SOT23-8 Flip-Chip 1001kk ETA1485 2A,18V, 600kHz, Sync Buck 24V CDMOSSOP825500k ETA14943A, Sync Buck in SOT23-824V CDMOS SOT23-8 Flip-Chip 3005kk ETA14883A,40V, Buck with CC40V CDMOSSOP825250k ETA A,40V, 1.3Mhz Buck40V CDMOSSOT k ETA106040V Boost LED driver40V CDMOS DFN22-6 SOT kk ETA V Sync Boost LED driver 40V CDMOS DFN22-6 SOT kk Total7009.5kk

Products In Development (Low Voltage) Part #DescriptionTechnologyPackages Projected Volume /M Wafers(pcs)Packages ETA3559LED flash Driver5V Mixed-ModeW-CSP25200k ETA59046MHz, Sync Buck5V Mixed-ModeW-CSP1001kk ETA8053PMU5V Mixed-ModeW-CSP25200k ETA10221A, Sync Boost5V Mixed-Mode SOT23-6 DFN k

Product Highlights ETA3406Typical Application  Features  Up to 1.2A Max Output Current  1.5MHz Frequency  Light load operation  Internal Compensation  Tiny SOT23-5L Package  Applications  USB ports/Hubs  Hot Swaps  Cellphones  Tablet PC  Set Top Boxes

Product Highlights ETA1483Typical Application  Features  Wide Input Operating Range from 4.5V to 18V  High Efficiency: Up to 90%at Light Load Up to 95% at Heavy Load  Capable of Delivering 2A  Input OVP  No External Schottky Diode Needed  Applications  Wide input Range Step-down

Product Highlights ETA3410Typical Application  FEATURES  Up to 2A Max Output Current  3MHz Frequency  Internal Compensation  Clock Dithering  Tiny DFN2x2-8L Package  APPLICATIONS  USB ports/Hubs  Hot Swaps  Cellphones  Tablet PC  Set Top Boxes