Adam Bursey Portfolio San Jose, CA

FordDirect Build and Price September Present Project Goal The goal of this project was to redesign the build and price section of the FordDirect.com web site to match the needs of modern automotive shoppers. My role I defined the feature set and produced the initial conceptual designs. I directed an external design agency to produce later iteration of the design. View Details Online...

Dealer Sites Product March 2006 Project Goal After deploying custom dealer sites solutions to multiple customers, Versata decided to convert the deployments into a prepackaged solution to reduce the cost of deployment. My Role My roles were to define to product direction, collect requirements from potential customers, and design the user interface. View Details Online...

DaimlerChrysler Build and Price March February 2007 Project Goal To redesign all of the automotive shopping applications on the Dodge, Chrysler, and Jeep corporate web sites in the US, Canada, and Europe and the web sites of over 2,000 dealers. My role My role was the lead interaction designer and program manager. I managed requirements, produced designs, and managed the work of junior designers on the project. View Details Online...

British Airways - WWDS September February 2004 Project Goal This project focused on redesigning and enhancing the internal system used by British Airways to manage all of the deals and discounts created by it's corporate sales force. My Role Requirements analyst and lead interaction designer View Details Online...

Goodyear August 2003 Project Goal The goal of this product was to produce a system that Goodyear's sales and marketing teams could use to analyze sales and discounts to optimize the various discounts offered to the many retailers in their sales channels. My Role My primary responsibility on this project was interaction design. View Details Online...

General Motors VMM 2003 Project Goal This project was an extended sales cycle with General Motors where we developed a Java based application for the authoring, analysis, and distribution of the thousands of vehicle incentives GM offers each year. My Role I interacted with GM to collect requirements, write the specification, and design the entire UI. View Details Online...

Automotive Demand Intelligence Project Goal This product allowed automotive manufacturers to analyze the usage of their consumer web sites to predict consumer demand for current and upcoming vehicles. My Role I designed the UI for both the consumer web sites and the data analysis application. View Details Online...

Volvo Design Configuration December March 2003 Project Goal The goal of this project was to build an application that allows engineers at Volvo to explore the effects of various vehicle configuration permutations. My Role My responsibility was to design the UI of the application based on a deep understanding of the domain and the technology. View Details Online...

Nissan ICON Project Goal This multiple year project was an effort to redesign all the consumer shopping tools on both the Nissan and Infiniti web sites. This included Build and Price, Inventory, and Quote functions. My Role My roles included requirements management, UI design, and usability testing. View Details Online...

FordDirect 4 - TPO April October 2001 Project Goal The goal of this project was to redesign portions of the FordDirect web site to better help users understand the various models of each Ford vehicle that were available. My Role My responsibility was to collaborate with several other designers to develop a new UI for the site. View Details Online...

Ford Global Product Definition Project Goal The goal of this project was to create a tool that the engineering and marketing teams used to manage the thousands of configuration rules that define which vehicle configurations Ford built and marketed. My Role My role was to understand user requirements and synthesize them into a UI design. View Details Online...

BuyingChain Procurement Software Project Goal This project was a web-based procurement automation tool targeted at small to medium sized enterprises. My Role I designed the UI for portions of the first release of the tool and led the UI design and requirements management for the second. View Details Online...

Various Smaller Projects 1998-Present In between and concurrent with my larger primary projects I have also worked on dozens of smaller projects, products, and sales cycles over the years. This section contains some selected examples. View Details Online...

Various Personal Projects 2005-Present Outside of work I am also occasionally involved with personal projects. This section contains some selected recent examples of projects where I was able to apply my UI design skills. View Details Online...