What are the Common Trends Across the Country for Church Giving and How Does It Relate to Us? NSAC Convention – October 4, 2011 Department of Endowments Includes Info from Lake Institute on Faith & Giving Richard Lee Klopp, Indianapolis, Indiana
Stated Reasons for Giving to Church Percentage who say they give: CatholicPresbyterianAssembliesMennonite To pay the church bills Out of responsibility or obligation as a member of this church Because I am giving to God or because I love God To obey the Bible or God Out of thankfulness for all I have To meet the needs of others or for missions Because everything I have is God’s Because God will take care of my needs or because God will bless me if I give
Reasons People Give… J. Clif Christopher, Not Your Parent’s Offering Plate: A New Vision for Financial Stewardship, 2008 “When I first started working with nonprofits other than churches, I noticed one glaring difference. Nonprofits understood why people give. … and I realized that neither I nor the churches had any idea how donors think or why they act the way they do.”
The Generations: Generational Groups, Total Population and Percentage Giving to Religion Matures (b or earlier) US population 30 million; Estimated 79% give Boomers (b ) US population 78 million; Estimated 67% give Gen X (b ) US population 62 million Estimated 58% give Gen Y (b ) US population 51 million; Estimated 56% give Source: Charitable Giving Research Study, Barnabas Foundation, 2010
Generational Differences in Charitable Giving and in Motivations for Giving, a report prepared for Campbell & Company, by the Center on Philanthropy at Indiana University, 2008
The Paradigm Shift in Religious Giving Moral Obligation Institutions are to be Trusted Giving is a Contribution Fundraising is Raising Money Incomes Sources are Limited Donor Cultivation Institutional Trust must be Earned Giving is Creating Change Fundraising is Nurturing Generosity Income Sources are Diverse The Old Paradigm The Emerging Paradigm
Laws of Fundraising If you don’t ask you don’t get. Fundraising is a team sport. Fundraising is “a journey not a destination.” It’s not magic but it is about the magic in your heart.