DELIVERING THE PASSIONATE FAN ALL THE FANS YOU NEED ALL THE EXCITEMENT YOU CAN HANDLE

The Cycling Series and FOX CABLE SPORTS know the game and deliver the audience - offering advertisers an unbeatable connection through the power of cycling to the passionate sports fan. Unique, original series, reveals charismatic international personalities, plus dynamic, state-of-the-art coverage of national and world class events. It adds up to an unparalleled package of opportunities to reach audiences hungry for cycling action with FOX to a national audience of 75 million homes. FOX CABLE SPORTS delivers one of the world’s most recognized brands and will be adding the Cycling Series to the stable of NBA,NHL, MLB and NASCAR. The Cycling Series and FOX offer the opportunity to promote both your brand and service to one of the most affluent markets. CYCLING SERIES & FOX SPORTS

FOX SPORTS NET Owned & Operated FOX SPORTS NET Affiliated Covered by O&O and Affiliate W A Powerful Network Station Group Broadcast Station Model 75+ Million Homes 22 Regional Sports Stations Covering 25 NBA Teams, 21 NHL Teams, 27 MLB Teams Locally Home to NASCAR

Cycling Series OFFERS: Source: FSN=NHI Custom Analysis (2nd Q 2000 through 4/21); All other nets=NHI (2nd Q 2000 through 4/21) (M-F 7P-10P) 75+ Million Homes Top 10 Rated Cable Network Geared toward Age18-49 both M /F with high discretionary income Cycling Demographics On-Site Hospitality and Promotions Community and Charity events with athlete’s appearances World Class Announcers 75+ Million Homes Top 10 Rated Cable Network Geared toward Age18-49 both M /F with high discretionary income Cycling Demographics On-Site Hospitality and Promotions Community and Charity events with athlete’s appearances World Class Announcers

HH Income Education $50, %Graduated College Plus4% $75, % Attended College11% $100, % $150, % Median $64,543 Occupation Executive/Admin/Mgr.19% Individual Employment Income $100, % Home Ownership $50, % Own Home10% Home Value $200,000+20% Home Value $500,000+39% Source: Fall 2001 MRI Study Indices to be read as: Adults who watch Fox Sports Net are 23% more likely to have a HH income of $50,000+ than the average adult Percentage of adults who will watch the WCS on FOX Delivering the Upscale Audience

Targeting Your Customers Better than ESPN Source: MRI Fall 2000 Executives HH Income $75K Individual Income $100,000+ A18-49 Median HH Income $64,543 $64,279

Top 5 Primetime Cable Network Source: FSN=NHI Custom Analysis (2nd Q 2000 through 4/21); All other nets=NHI (2nd Q 2000 through 4/21) (M-F 7P-10P) Rank Network HH 1USA Nickelodeon TBS Cartoon Network Fox Sports Net A&E TNT Lifetime Discovery ESPN 0.92

Top Male Cable Network M25-54 Rank Network(000) 1USA 585 2TBS 445 3TNT 389 4Discovery Fox Sports Net 309 6A&E 299 7Sci Fi 292 8TLC 264 9ESPN 251 Source: FSN=NHI Custom Analysis (March’00); All other nets=NHI (March’00) (M-F 7P-10P) M18-49 Rank Network(000) 1USA 606 2TBS 492 3TNT Fox Sports Net 316 5Discovery 297 6Sci Fi 255 7ESPN 255

Onsite Promotion Marketing promotions and sales opportunities VIP hospitality tickets VIP credentials Event expo space Course-side banners Advertising Media Television live and taped ESPN, OLN, local affiliates ABC, NBC, CBS… Radio Website with weekly s to fan base Video clips inside the action Online polls Viewer polls Online news and cycling sites Publications and Print Print national and regional Spectators Race program and promotional posters Press releases Sports magazines More Than Just Commercials Ownership of Onsite Promotions The Hottest Sport in the Nation

+ National and international media coverage with substantial demonstrated ROI + Launching new products or services through the series in major national markets + Reaching new demographics via grassroots marketing campaigns + Building and tracking brand awareness programs Events in major markets such as New York, Los Angles, San Francisco, Chicago, Miami, Denver, Washington D.C., Boston, Richmond, and Atlanta ensure broadcast success. Lance Armstrong’s five straight Tour de France wins coupled with his victory over cancer, have helped spur both the public's and the media’s interest in professional cycling. The time is right to increase sales through brand recognition, visibility, and promotion via affiliation with the Cycling Series. Professional cycling has a broad multicultural appeal that receives worldwide media attention and gives its advertisers a large enthusiastic audience. Because of cycling being a lifelong activity, which appeals to children, families and adults, it reaches a large audience that goes beyond traditional demographics. Professional cycling offers its advertisers the opportunity to promote both their brand and service in one of the largest spectator sports in the world. Over 65 million people attend professional cycling events worldwide. The largest demographic in the professional cycling fan base is affluent, upscale and well educated with a medium household income of over $80,000, a medium age of 38 and 90% have attended college. Competitive cyclists must contend with speed and danger and display superhuman athleticism, creating an exciting medium to reach your desired audience. Cycling offers companies a healthy, environmentally sound, technologically innovative and highly exciting sport. Cycling Demographics

CYCLING INFORMATION AND DEMOGRAPHICS FACTS ABOUT CYCLING * One of the most popular and fastest growing sports in the world The second most popular recreational activity in the US One out of every three Americans participates in the sport at some level Cyclists is the third largest participation sport, more than than golf, skiing, and tennis combined TYPICAL CYCLING AUDIENCE * 90 million cyclists in the US 65 million people attend professional cycling events 6 million bicycle commuters 250,000 competitive adult cyclists in US US CYCLIST DEMOGRAPHICS * The average US cyclist is young and affluent: 85% are between the ages of % are between 25 and 44 55% are male; 45% are female 63% are professional managers 90% have attended college 39% have post-graduate degrees 52% rate their brand loyalty as high $80,000 Median household income for cyclist 50% own a truck and/or SUV 53 % Married

Cycling Demographics Even more relevant is the fact that greater than 8.3 million of the above are avid riders–those who ride at least 52 times per year.* 72% plan to spend $200 within a year on recreational equipment 70% use the internet more than 5 times per week 60% use cellular phones 30% plan to buy a vehicle within a year 30% plan to buy a computer within a year 23% plan to buy a house within a year 13% made purchases online (up 15% from the USA ave.) 13% request product info. online (up 21% from the USA ave.) There are 8 million plus viewers in the USA alone. The three distinct types:* Spectators who directly view the events (Ave. Age 39) Novice-cyclists who view events on television (Ave. Age 42) Enthusiast-cyclists who view events on television (Ave. Age 33) Avid cyclist are 51% more likely to be self employed in fact, 3.4 million of the 8.3 already are. “Cycling’s fans remain fiercely devout and frighteningly informed – as regards the nuances of their chosen sport, nobody else comes close” GQ Magazine Sources: Velonews, Bicycle Business Journal, Bicycle Manufacturers Association of America, Bicycle Market Research Institute, Bicycle Retailer & Industry News, Cycle Press, JETRO-New York, National Bicycle Dealers Association, National Sporting Goods Association, Sporting Goods Manufacturers Association, US Dept. of Commerce

Cycling Demographics

Community Target local grassroots regional campaigns Free community event, spectators take part in the action Families drawn to the carnival atmosphere Recreational enthusiasts of all types attend Meet and greet local corporate and government decision-makers Product Logo Placement On-set placement Featured segments of products Segments / shows broadcast from clients location Product displayed on location at set / race Clothing More Than Just Commercials Ownership of Onsite Promotions and Product Integration The Hottest Sport in the Nation

Charitable Headquarters and regional offices bond to fight for a cause Athlete appearances at schools, hospitals and stores Lasting goodwill impressions build a stronger community More Than Just Commercials Build Goodwill For Your Corporate Brand ADD photo!!

CYCLING SERIES AND FOX CABLE SPORTS NATIONAL NETWORK PROGRAMMING 75 Million plus viewer base nationally Entertaining fast-paced action while being informative Outstanding demographics with high discretionary income Onsite hospitality and promotions CS works in conjunction with any corporate goals for charitable events World class announcers Marketing DVD’s for future sponsors Maximize your ability to achieve publicity and prominence with your marketing budget, contact the CS to reserve your spot: Tim

TAP INTO THE PASSION ALL THE FANS YOU NEED ALL THE EXCITEMENT YOU CAN HANDLE TAP INTO THE PASSION ALL THE FANS YOU NEED ALL THE EXCITEMENT YOU CAN HANDLE