Research Summary on Corporate Teams

1. Corporate fundraising history Partnership with Nike, the Foundation has sold and distributed more than 87 million iconic yellow wristbands 2014 Challenge Sponsors: medicine in motion rodney strong thirsty planet papas pilar car2go honeystinger Corporate Partners: american century investments car2go facebook thinksport american green technology rodney strong honeystinger

2. Current corporate team recruiting mainly targeting at 4 areas Businesses that have an advocate, influencer, strong team captain Businesses that align with Livestrong Businesses with a cycling group or culture HR Teams Some trigger for that company’s interest to rally around someone who has had cancer, using the Austin challenge to honoring their own in that person’s name. Brand attributes and values in terms of healthy living, and positive attitudes about commitment, support and strength Not a race per se, but cycling teams exist in companies. Great group to identify Ex: Jerseys that all match (Mellow Johnny’s, Taco Deli) Finding someone who can be an advocate in HR, someone who is thinking about the health of their employees. Done outreach to HR directors, whoever puts on their health and wellness. Dell does a health and wellness fair, AMD does a health and wellness fair

3. Current outreach strategy: reach targets when its relevant 1) Health expos 2) Coffee Shops Places where people meet before a ride Where does the cycling community congregate? ● Handing out information about LiveStrong to HR reps

Secondary Research Integrative Stage Transactional Stage Philanthropic Stage Customer Analysis: Three levels of corporate engagement ●LS is in Stage 1 Source: Sargeant, Adrian, and Elaine Jay. Fundraising Management: Analysis, Planning and Practice 3e. Routledge, 2014.

Secondary Research Industry Analysis: Two key components for relationship management Delivery of an appropriate quality of service to the corporate supporter A plan for developing and taking forward the relationship in the way that the non- profit would prefer ⇒ Deepen the relationship, cross-sell the other fundraising products or increase the organization’s share of the donation income available Existing ActivitiesNew Activities Existing Markets New Markets Market Penetration Market Development Activity Development Diversification

Demographic Geographic Commute trend Cycling events Community events Uniqueness Fundraising amount Bike culture Existing initiatives Infrastructure Social media Car2Go SXSW Pedicab drivers Accessibility difficulty Challenge to portray the focus Businesses hard to be motivated Lack of knowledge and incentive Non-profit competition Hesitation on donating Event competition

1.Goal: transactional relationship with corporate teams 2.Focus on: medium to large businesses 3.Different strategy for current and potential corporate teams 4.Long term strategy is key

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