Community Mobility Institute New Directions in Economic Development Clark Anderson, Sonoran Institute Clark Anderson, Sonoran Institute May 11, 2015
where are we headed? we headed?
How we work is changing How d do we build nomies? resilient economies?
Economic Shifts
How do we Attract and Retain Talent?
New Directions in Economic Development ThenNow Attract from Outside Bigger is Better (Larger Firms) Focus on your base sectors “Elephant Hunting” Incentives & Subsidies Build it and they will come Compete for “Deals ” Retain/expand existing businesses Lots of small businesses Entrepreneurship (grow jobs here) Attract and Develop Talent Workforce Development Strategic Investments Public/Private Partnerships Cooperate for Synergy
Place Value Place Value
Survey Respondents 476 Businesses 494 Community Members
jobs follow people
People are drawn to great places
Cost of housing is important 68 % of community members: community lacks sufficient housing choices 60% of employers: cost of housing impacts ability to attract employees
People on the move are seeking great places
Expanding firms care about being able to attract and retain talent
people will sacrifice salary for ideal community (17% higher salary vs. 83% ideal community)
what makes a place great?
the shifting market
Location, location, location
Market Shifts
Character and Sense of Place
Most people prefer detached single-family homes, but it needs to evolve
Character and Sense of Place RESET STUDY: 89% prioritize neighborhood character over home size PLACE VALUE: Neighborhood character a priority in decision to locate or remain in a community
walkablity 90% said living walking distance to community destinations was important to housing decision
Convenience & access to amenities Convenience & access to amenities
Access to Open Space & Recreation
Access to Open Space & Recreation
Transportation Choices Transportation Choices Factors important to housing decision: Short Commute 89% (68% VERY) Walk to destinations 90% Live near transit 57%
The Downtown Premium
How does transportation create Place Value?
Are these places attracting talent?
Are they attracting investment?
Are they safe, convenient and easy to get around?
Are they shaping the type of community we want to live in?
Great communities have great transportation systems
Thank you!