Available Data Sources and Applicability Current situation on UFI’s side By Christian DRUART UFI Research Manager JMIC Conference on the Value of Meetings Paris May 2015

UFI promotes the Exhibition Industry UFI is the Global Association of the Exhibition Industry. It unites 659 members in 83 countries:  343 Organisers125 Organisers and venues91 Venues only  49 Associations51 Partners of the Industry. UFI recognizes the need to develop the promotion of our industry towards our multiple stakeholders (prospects, existing clients, local authorities, education organizations, investors and media). UFI started to reference existing material, in order to analyse it, share it and contribute to develop standard tools. N.B. UFI believes that exhibitions have unique assets in terms of economic benefits which justify that they are looked at as a specific segment of the event industry. JMIC conference - Paris May 20152

Scope of the current UFI project & full scope Value of exhibitions Exhibitions deliver economic, social and environmental benefits to: JMIC conference - Paris May The exhibition business The supporting industries (hotels, restaurants, transport, etc.) The industries served by exhibitions the territories where they are held thanks to the expenses of participants, which convert into jobs & tax income (current UFI “Economic Impact Studies” project) the industries they serve and primarily to visitors and exhibitors (image & promotion, contacts/business, education, reduced travel) Full scope “Exhibitions are a sustainable way of doing business”

UFI “Economic Impact Studies” project Objectives:  propose to all those interested a common vocabulary and methodology  illustrate this proposed framework with the key results taken from several studies which are considered as best practices at national level  draw some key results taken from these studies and propose some estimates on the global economic impact of exhibitions JMIC conference - Paris May Status :  Collection of material  In-depth analysis of studies where detail is available  Proposed framework with examples & methodological recommendations  Identification of key results  Estimate the global economic impact of exhibitions Done (from 11 countries) Done for 7 countries Done Ongoing - To be done « Expenses of participants » component

Economic impact of exhibitions Update on the current research March 2015 VISITORS & EXHIBITORS EXPENDITURE Direct impact ACTIVITY METRICS PROFILE OF EXPENSES Indirect impact Induced impact Total impact Net Expenditure Contribution to GDP Tax incomes ++= Employment € € € € € € € € € € € € jobs SUPPLY CHAIN SPENDING OF EMPLOYEES « Expenses of participants » component General framework UFI “Economic Impact Studies” project JMIC conference - Paris May 20155

Net expenditureNumber of jobs (exhibitions) (detail available) Scope Net expenditureNumber of jobs (exhibitions) (detail available) (exhibitions) (detail available) (exhibitions) (detail available) (no detail for exhibitions) (exhibitions) (exhibitions) (no detail available) (exhibitions) (some detail available) (no detail for exhibitions) (exhibitions) (some detail available) Direct impactTotal impact (exhibitions) (some detail available) JMIC conference - Paris May « Expenses of participants » component Studies analyzed / data available UFI “Economic Impact Studies” project

Transport Accomo- dation Food & beverage Other (gifts, etc.) Rental & related services Booth & services Marketing, sales, staff benefit to the exhibition industry benefit to the tourism related activities Economic impact of exhibitions Update on the current research March 2015 Ticketing, parking at venue, etc. Exhibitors Visitors VISITORS & EXHIBITORS EXPENDITURE Activity metrics and Profile of expenses detailed in table 2 Activity metrics and Profile of expenses detailed in table 3 JMIC conference - Paris May « Expenses of participants » component Proposed framework: types of expenditure UFI “Economic Impact Studies” project

Rental & related services Booth & services Marketing, sales, staff Economic impact of exhibitions Update on the current research March 2015 €/sqm ACTIVITY METRICS PROFILE OF EXPENSES x €/sqm B to C International B to B with national audience Type of exhibition Exhibitor origin B to B with international audience National sqm Total net space rented €/sqm sqm €/sqm sqm €/sqm sqm €/sqm sqm €/sqm sqm x x x x x x International National International National JMIC conference - Paris May UFI “Economic Impact Studies” project « Expenses of participants » component Proposed framework: table 2 (Exhibitors)

Economic impact of exhibitions Update on the current research March 2015 € per person and per day (for each type of expenditure) ACTIVITY METRICS PROFILE OF EXPENSES x B to C Local staff B to B with national audience Audience with geographical origin B to B with international audience Non localInternational National number of days Duration of stay x Trans- port Accomo- dation Food & beverage Other (gifts, etc.) Ticketing parking at venue etc. Number of staff (for exhibiting companies only) Type of exhibition Number of exhibiting companies Regional National Number of visitors International x x (segments to be defined depending on the activity) JMIC conference - Paris May UFI “Economic Impact Studies” project « Expenses of participants » component Proposed framework: table 3 (exhibitors & visitors)

Transport Accomo- dation Food & beverage Other Rental & related services Booth & services Marketing, sales, staff 42 to 56% benefit to the exhibition industry 44 to 58% benefit to the tourism related activities 187 € 113 € 87 € 104 € 251 € 208 € 19 € 223 €146 € 189 € 281 € 210 € 49 € 167 € 187 € 65 € 187 € 285 € 49 € 84 € 12 € Economic impact of exhibitions Update on the current research March € 58 € 40 € 42 € These ratios cannot be considered in any ways as a benchmark between countries. 55% 45% 44% 56% Year of reference /3 JMIC conference - Paris May UFI “Economic Impact Studies” project « Expenses of participants » component Results (countries where detail is available) : total expenditure per sqm of rented space

Economic impact of exhibitions Update on the current research March 2015 Net expenditure per sqm rented Number of jobs per million sqm rented Net expenditure per sqm rented Number of jobs per million sqm rented Direct impactTotal impact 343 € US $ 975 € US $ € US $ € US $ 753 € US $ € US $ € US $ FTE FTE € US $ € US $ FTE FTE € US $ FTE Some differences are justified by the different profiles of the local economies FTE2 838 € US $ JMIC conference - Paris May « Expenses of participants » component Current ratios taking into account UFI estimations of the total net space rented when this is not provided in the study (work in progress – some amounts need to be inflated) UFI “Economic Impact Studies” project

Economic impact of exhibitions Update on the current research March 2015 Calculation for each national market Total net space rented in sqm (*) Expenditure per sqm (**) x Total expenditure (in € / US$) = Number of FTE jobs Number of jobs per sqm (**) x = (*) Result of local study when available Selection of the most appropriate ratio(s) otherwise Consolidation (*) UFI estimations JMIC conference - Paris May « Expenses of participants » component Next steps UFI “Economic Impact Studies” project

« Full scope »: a promising project from UFI Member UNIMEV (France) Value of exhibitions JMIC conference - Paris May CALCULATEUR DE PERFORMANCE GLOBALE INDUSTRIE FRANÇAISE DE L'ÉVÉNEMENT en partenariat avec : Paris Region Entreprises - Comité des Expositions de Paris - Nantes Métropole PILOTER INNOVER VALORISER Integrated csr performance assessment, forecast & steering tool dedicated to the french event & meeting industry TOWARDS PROVING THE TANGIBLE AND INTANGIBLE CONTRIBUTIONS TO A WIDE RANGE OF INDUSTRY’S STAKEHOLDERS

Contacts for more information UFIChristian UNIMEVVincent JMIC conference - Paris May