Presented By: Chandra MacIntosh Julia Spriggs Lawrence MacPherson Shane O’Brien
Introduction Brief Background Structure & Strategy Motivation Conclusion
Multinational Corporation 31,000 restaurants in 119 countries Employs over 1.5 million people The majority of employees are part time Serving over 64 million people every day Current President and CEO John Betts
In 1937 Patrick MacDonald opened “The Airdome” restaurant in California In 1940, his two sons, Maurice and Richard (Mac & Dick) moved the whole restaurant 40km down the road and renamed it, “McDonald’s” In 1955, Ray Kroc joined McDonald’s and began franchising the restaurant Mac & Dick MacDonald
In 1961, the MacDonald brothers sold business rights to Ray Kroc for $2.7 million. The first Canadian McDonald’s opened in Richmond, BC in 1967 Ray Kroc
What is the perfect structure for an organization? “Depends on many factors particular to the organization”
McDonalds has modified to be better suited for their workplace Technological support = Op. Core Support Staff = Middle line
“ an activity that top leaders perform in order to accomplish an organizational goal” Tailored by their motivation for high profits. At a high level (CEO’s)
Different rewards for each level After finishing training and earning experience allows you to apply for different awards Motivates Frontline
Employees feel they are an “extension of the company” Accused of “cannibalizing” their own system Most part time jobs are very automated, routinized, and de-skilled Frederick Taylor
“People will work harder when they have clear goals that are agreed upon” Goals should be S.M.A.R.T. – Specific, Measurable, Attainable, Realistic, Timely Achieving goals increases confidence and in turn, motivation
Job enlargement: added tasks Job enrichment: added responsibilities Job rotation: experiencing different jobs Giving employees room for growth in and outside of the company McDonald’s has many positions and levels of authority
People will work harder if they feel they are getting something back form what they put in Wage raises, health benefits, vacation pay, promotion Positive feedback
McDonald’s created their structure according to their own specific needs McDonald’s employees are highly motivated by the varying positions available and opportunities to move up the corporate ladder