1 Demand side management and Renewable Energy In India: Capacity Building of CSOs DREC PROJECT Gujarat Chapter 24 th January 2012, RG meeting Presented By- Ankur Brauah VIKSAT, Ahmedabad VIKSAT Nehru Foundation for Development, Ahmedabad, Gujarat VIKRAM SARABHAI CENTRE FOR DEVELOPMENT INTERACTION

2 The Perception Survey Methodology Quantitative - Survey Method Qualitative - Focus Group Discussion Districts –Ahmedabad –Kachchh –Mahesana –Patan Total sample-500

3 General perception and awareness on Climate Change General findings –Climate change/global warming awareness amongst 92.6% of total respondents, 88% of rural respondents 64% of uneducated –59.% respondent see Global Warming as a priority issue –16% industrial respondents see it as less important issue –48% think that it will affect overall living of human Response to statements –Climate change is happening- 96.8% –Climate change is affecting everybody-96.8% –Every individual can do something to adapt to climate change – 85% –Living today is more important than impact of climate change-89.8% –Climate change implications on quality of life of next generation- 85.8%

4 Major inferences of RE awareness Awareness about RE in is comparatively lower among women (70%) and uneducated (60%) population (total 92%) Awareness about RE –solar 92% –wind 79% –Biomass-17% –Biogas – 34% –Hydro -33% Awareness about cost effectiveness of RE does not relate with actual use of RE equipments There is a gap between awareness and practice of RE sources Major barriers in adoption of RE – Initial cost –After sale service

5 Major inferences of DSM and EE Power cut and voltage fluctuation are major supply problems Power supply problem is high in rural areas than in urban area Patan and Kachchh has more supply problem There is gap between awareness and use of EE products Nearly half of the respondents have fair idea about identification of EE products Awareness about star rating is much less in rural consumers EE users are not satisfied with the EE products (66%)

6 Gap between Awareness and Practice

7 Issues of RE and EE

8 Major inferences of willingness to pay for RE There is a positive trend to pay for clean energy (62%) Among willing respondents majority are willing to pay up to 20% of additional cost Willingness to use solar appliances is much less in urban areas than in rural areas Govt. subsidy and better R&D are expected by majority of consumers Credit facility for RE is known by very less numbers of consumers

9 Willingness to pay and demand for RE

10 ChallengesOpportunities Awareness about RE sources is low among consumers Awareness generation may lead to more penetration of RE and EE practices Available RE technologies are unable to attract consumers The RE technology need to be debated and disseminated Initial cost of RE run appliances is highFinancial incentives, service promotion and technology development issues need to be taken into policy making platforms Lack of after sale services for RE run appliances Industries and other institutional consumers expect incentives from govt. for RE and EE Challenges and Opportunities

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