May 29, 2009 | Bangalore

Evolving Rules of the Business New business models will be required to meet demand / competition from fast growing economies such as Brazil, Russia, and China Companies are increasingly interdependent as they rely on a vast network of suppliers and vendors, many from low-cost economies, creating a corporate ‘ecosystem’ Global sourcing has become a priority to reduce costs and significant investments are being made in global sourcing Speed of response and customer focused business processes are the only differentiator The global economy is facing the worst economic crisis since the Great Depression

The evolving role of IT in business Information Technology role – From Evolution to Revolution The MIT Study – Role of IT Localized Exploitation Internal Integration Business Process Re-engineering Business Network Redesign Business Scope Redefinition IT is neither a novelty or a commodity but a strategic tool for business

IT Spend Analysis

Spend Distribution

14 New Enterprise Products 5 New Blades and Servers with Embedded Management 5 New Enterprise-class Storage Hardware & Software Offerings New Dell ProSupport, ProManage and ProConsult Services New Dell Management Console

IT Lifecycle ++=

Tight budgets mean doing more with less Deploy and run new services quickly to show ROI < 18 mths 80% of IT staff time is consumed doing base level management vs. innovation P R O B L E M

Simplified embedded management Dell ProManageImageDirect Server Leading storage & server virtualization Best power/thermal efficiency Dell ProSupport Services Data Center Consulting S O L U T I O N

Zero media deployment – operating systems 45% faster with embedded management Reduce critical downtime by up to 22% with Dell ProSupport services Dell Image Direct can reduce deployment and IT staff time by 40% Dell ProConsult services reduce cost by upto 30% Dell Blades offer 17% lower TCO than HP Save customers 48 Watts in energy consumption with PowerEdge Servers R E S U L T

Virtualization Performance Unbeatable Performance per Watt Industry Only Embedded Management Award Winning Design

Industry First Embedded Management = 7 CDs to Zero Media Deployment; 45% faster pre-OS server configuration Integrated Open Systems Management = One Dell Console for HP’s 9, 50% less backend hardware than HP

Scale without Limits Scale without Complexity

Pushing Performance Envelope Up to 91% Faster Best Storage for Virtual Servers Enables rapid recovery of Hyper-V virtual machines in seconds Enterprise Management for iSCSI Scalability without complexity 15 Delivers Unrivalled SSD Value Provides up to 3x higher random read performance than prior generation

Dell ProManage Lifecycle Management Services Dell ProConsult Tools and Technology Based Consulting Dell ProSupport Custom Designed Modular Services

Dell ProSupport for IT Enterprise-Wide Contract can reduce critical downtime by up to 22% Dell ProManage ImageDirect for Servers Can save on average 45% of IT staff time Dell ProConsult Data Center Optimization Reduces costs by up to 66%

Exploding Data Growth Controlling Data Center Costs (space, power & cooling) Securing Data Server Sprawl Improving Staff Productivity Large Enterprise Data-center & Systems- Management Complexity Energy Efficiency Tight Budgets Disaster Recovery & Compliance PublicSMB Reliability Ease of Use / Manageability Security Scalability

Sathyaseelan P A Sr Director Enterprise Solutions, Dell India