Communications Committee Report Chuck Ludmer Chairman

Introduction  Communications Committee members  Committee objectives  Target audiences and how we intend to reach them  Introduction of PR resource  Leveraging marketing expertise throughout Nexia

Communications Committee  Chuck Ludmer (Chairman)JH Cohn  Larry ZeifmanZeifmans  Henry TanNexia TS  Paul WyseSmith & Williamson Freaney  Ian StoneNexia Court & Co  Ann MonksSmith &Williamson  Nigel HodgesExecutive Director  Donal WatkinDeputy Executive Director

Committee objectives  Enhance brand awareness of Nexia worldwide  Develop/enhance/maintain resources and marketing collateral to support member firms’ international business focus  Enhance communication within the network: Member to Member & Nexia to Member

Define consistent messaging that meets Nexia marketing objectives  Global  Regional  Country  City

Target audiences to reach and serve  Nexia member firms  Current member firm clients – international and those considering expanding internationally  External stakeholders – prospective international clients, COIs (centers of influence) - bankers, lawyers, etc

Nexia Member Firms  Enhance communication to/between Nexia members  New website design  Re-launched October 2009  Client-orientated public area  Improved directory navigation  Re-designed Members Area  Introduction of practice area/industry expertise & secondments search

Nexia Member Firms  Enhance intranet portal (member only section) to effectively share resources across the network  Expand member firm profiles to include:  Firm newsletter/communication archives  Marquee clients/case studies (member only views)  Photos of key contact partners  Capture valuable snap shots of inter-firm activity – streamlined communication for referrals

Current international clients  Encouraging member firms to develop international orientation throughout their businesses  Promoting Nexia resources to existing clients  Nexia website  International Tax Handbook  NexiaLink - include content from member newsletters  Sharing published Nexia thought leadership  Doing Business In publications – how to keep current?  Firms to include a Nexia branded international section in their newsletters

External stakeholders  Establish/maintain Nexia’s market positioning as a leading mid-tier network within the global accounting and consulting market  Integrate best practice ideas from Prague conference  Use of public relations firm to increase Nexia brand awareness

External stakeholders  Develop regional key COI-focused international target lists  Evaluate digital strategies to e-blast Nexia messaging and thought leadership to targeted COIs and prospective clients

Use of public relations agency  Introduction of UK PR agency: Thirdperson  Raising Nexia’s profile amongst the Top 10 international accounting networks  Assist in defining/writing/enhancing Nexia brand messaging for Global, Regional, Country and City use  Media guidance, training and tools where appropriate

Public relations – initial stage  Building Nexia’s profile and competitive position within the international accounting arena  “Getting the basics right”  Establish a voice amongst the major accounting networks  Ensure coverage of developments within the network and its competitive positioning

Public relations – thought leadership  Generate coverage through “thought leadership” in selected media for our target audiences.  Member firm or client surveys  Possible areas to be explored:  IFRS  International tax planning  Corporate governance  Global capital markets  International expansion/Doing business in…

Marketing collateral  Assessing the existing portfolio of Nexia publications and newsletters  Ensuring that these resources firmly establish Nexia’s positioning and credentials to external audiences  Development of a Nexia brochure

Branding – consistency and compliance  Recognising the importance of leveraging the Nexia brand/corporate identity  Providing consistent Nexia messaging across international markets  Need for better compliance with Nexia brand standards

Moving forwards  Need to develop regional focus  Recognise significant differences in marketing priorities across the network  Tactical objectives can only be effective through the “buy-in” and contribution of member firms

We need your commitment!  Develop regional marketing groups – e.g. Europe  Directory of marketing contacts/expertise within your firm  The Nexia brand can be greater that the sum of its parts – participate, contribute, comply.

Thank you! Chuck Ludmer Chief Marketing Officer - International Contact Partner J.H. Cohn LLP