Sep 2006 Conference: Klaipeda The history of lagoons and tourism stragegies Marco Dorka Vorpommern Tourism Development plc

Sep 2006 Conference: Klaipeda Aim of the concept: Finding strategies for a sustainabble tourism development by using the culturell herritage of the three lagoons

Sep 2006 Conference: Klaipeda The Region at the Curonian Spit Neringa Silute Zelenogradsk Matrosowo

Sep 2006 Conference: Klaipeda The Region at the Vistula Lagoon Sztutowo Balga Kaliningrad Elblag

Sep 2006 Conference: Klaipeda The Region at the Szczecin Lagoon Usedom South coats of Szczecin Lagoon Wolin Police

Sep 2006 Conference: Klaipeda Short review: tourism development Neringa Silute Zelenogradsk Matrosowo 161 beds* arrivals** 2651 beds* arrivals** Klaipeda 1623 beds* arrivals** * Lithuanian State Department of Tourism, Manual 2006 ** State Department of Tourism, Tourism Statistics 2004 (Figure shows hotels and guesthouses)

Sep 2006 Conference: Klaipeda Beds and overnights in Hotels and Pensions Sztutowo Balga Kaliningrad beds* arrivals* * Regional Administration Kaliningrad Oblast, Ms. Drutman Elblag

Sep 2006 Conference: Klaipeda Beds and overnights in Hotels and Pensions Usedom South coast of Szczecin Lagoon Wolin Police Kaiserbäder* beds arrivals Kamienski Powiat** beds arrivals Ueckermünde, Torgelow, Pasewalk* beds arrivals 261 beds** arrivals** 123 beds* arrivals* Usedom city Swinoujscie** beds arrivals * Statistisches Landesamt MV 2005 ** Statistical Office Stettin 2005

Sep 2006 Conference: Klaipeda Germany Szczecin Lagoon PolandRussiaLithuania Curonian Lagoon Low percentage of international tourists (4,58%) – Dänemark, Schweden, Schweiz, Österreich, Niederlande Average age: 47 years, travelling with partner, average stay of 7 days, prefers holidays in sea ressorts, motivations: activities like hiking, swiming, cycling, expecting nature, quiet, beach, sun Cultural aspects (architecture, events, museums) influence about 23 – 45% of tourists in their decission for traveling High percentage of international tourists (30,84% Westernpomerania, 21,84% Pomerania, 28,92% Ermland- Mazurien) International tourists: mainly city tours, sightseeing, shopping, business, culture Domestic tourists: main holiday, coast, sea High percentage of international tourists (22,9%) – Germany 50%; Poland 18%, Baltic states 15% International tourists: mainly high age (> 50 years), organised group travel, Kaliningrad as one component (mainly city of Kaliningrad, sea ressorts), nostalgy tourism domestic tourism: central Russia, beach and baltic sea, brickstone gothic, pruzzian heritage (A piece of Europe within Russia) Very high percentage of international tourists (46,8%) – Germans 25,7%; Russia 4,1%; UK 3,2%; Latvia 2,7% International tourist: Neringa is one stop in their travel (5 days stay), age: 47 years Domestic tourists: Neringa is the only destination in their travel (6,7 days stay), mainly from Vilnius, Kaunas, Klaipeda, age: 32 years, Travel purpose: 78% recreation, 17% sightseeing Travel motivation: landscape, sea, peace/quiet, histroric interest 28,6% Adult couples (53,9%), families (20,5%) Visitor survey of the Regional Tourism Board Mecklenburg- Vorpommern 2003, Statistical office MV 2005 Institute of Tourism Poland 2005 Regional Administration Kaliningrad Oblast, Ms. Drutman Statistical office Lithuania 2004, Visitor survey Neringa 2005

Sep 2006 Conference: Klaipeda Infrastructure and services Neringa Silute Zelenogradsk Matrosowo + some services lack of infrastructure - none +++ Very good services / infrastr. good developed + Some services. lack of infrastr.

Sep 2006 Conference: Klaipeda Infrastructure and services Sztutowo Balga Kaliningrad +++ Good services/ lack of infrastructure - none + some services lack of infrastructure ++ Good services/ lack of infrastructure Elblag

Sep 2006 Conference: Klaipeda Infrastructure and services Usedom South coats of Szczecin Lagoon Wolin Police +++ Very good services /infrastructure ++ Good services/ lack of infra. ++ Good services / infra + Some services/ lack of infra

Sep 2006 Conference: Klaipeda Using of histoy for tourism Neringa Silute Zelenogradsk Matrosowo +++ very good used ++ good used + very little - none but big potential

Sep 2006 Conference: Klaipeda Using of history for tourism Sztutowo Balga Kaliningrad + very little - none but big potential ++ good used Elblag ++ good used

Sep 2006 Conference: Klaipeda Using of history for tourism Usedom South coats of Szczecin Lagoon Wolin Police ++ good used + very little

Sep 2006 Conference: Klaipeda Conclusion Tourism structure Travel motivation: recreation, nature, beach, sun Cultural aspects influence travel decission Concentration of tourism overnights at coastline and in cities Especially in region of Kaliningrad and Curonian Spit High dependence on one market: nostalgia tourism from Germany, downtrend because of aging

Sep 2006 Conference: Klaipeda Conclusion Infrastructure Concentration of tourism infrastructure on costal lines Big gap in service and quality of infrastructure Big problems by using the waterways crossing the border (no EU and no Schengen) There are only a few kilometers distance from the coastline to the hinterland Different countries and different political systems that makes a common development difficult

Sep 2006 Conference: Klaipeda Conclusion Cultural potential High protected nature and a lot of natural `points of interest` at the coastline and hinterland in all regions Different countries and different political systems that makes a common development difficult

Sep 2006 Conference: Klaipeda WHAT TO DO? Strict development of the hinterland region as a „unique Region“ by using the history No development as a „simple“ tourism region Finding of „unique“ tourism products that makes the region interesting Using the marketing potential of the coastline in co- operation with the hinterland

Sep 2006 Conference: Klaipeda WHAT TO DO? Which fields of products can develop the regions 1.Fishing and angling 2.Booting and transportation of gods, shipbuilding, navigation 3.Ancient people (Slaves, Wikings, Prussians) This three product groups can develop the tourism in the hinterland and bring a benefit to the coastline regions.

Sep 2006 Conference: Klaipeda Fishing and angeling Shipbuilding and navigation systems Ancient people Events (Vicings festival, music festival, historical city festival etc.) Historical ensemble (architecture, villages etc.) Historical objects (museums, monuments, sites etc.) Thematical routes, boat-, bicycle-, hiking tours, participating events like boat building workshop, guided tours Topics Objective Activities

Sep 2006 Conference: Klaipeda Workshop You are very much invited in creating new products for the regions in our workshop at ………… Thank you for your attention Marco Dorka