A DIVISION OF ACCO BRANDS

2 Confidential MRD Contents  The Product  Addressing pain points  Who  Target market & audience  Where  Global or regional  When  Key dates & deadlines  What  Naming & packaging  Key messages & features  How  Foundation assets & tactics  Campaign  Campaign Objectives

3 Confidential Bully: Rugged Carry Case & Stand for iPad  Bullie: K67792AM (charcoal) Bullie: K67793AM (sky) SRP: $54.99 Value  Don’t lose a minute of valuable learning time due to broken iPads Features  Stands up to abuse from K-6 graders in a shared use environment  Padded case cushions and protects tablets when they are dropped  Convenient handle is perfect for children to safely carry the iPad  Handle doubles as a stand  Fits iPad 2 – 4 th gen  Screen Protection, Personalization pocket and Stylus holder  Preserves access to all ports

4 Confidential Bully Junior: Rugged Security Case, Lock & Stand for iPad  Mini Bullie JR: K67795AM (grass) SRP: $ Value  Don’t lose a minute of valuable learning time due to broken iPads Features  Stands up to abuse from K-6 graders in a shared use environment  Padded case cushions and protects tablets when they are dropped  Convenient handle is perfect for children to safely carry the iPad  Handle doubles as a stand  Fits iPad 2 – 4 th gen  Screen Protection, Personalization pocket and Stylus holder  Preserves access to all ports

5 Confidential Juvie: Rugged Security Case, Lock & Stand for iPad  Mini Juvie w/Lock: K67794AM (sunshine) SRP: $?? Value  Don’t lose a minute of valuable learning time due to stolen or broken iPads Features  Stands up to abuse from K-6 graders in a shared use environment  Padded case cushions and protects tablets when they are dropped  Included ClickSafe locks secures the iPad in one click to prevent theft  Convenient handle is perfect for children to safely carry the iPad  Handle doubles as a stand  Fits iPad 2 – 4 th gen  Screen Protection, Personalization pocket and Stylus holder  Preserves access to all ports

6 Confidential Juvie: Rugged Security Case& Stand for iPad  Juvie: K67796AM (sunshine, no lock) SRP: $79.99 Value  Don’t lose a minute of valuable learning time due to broken iPad mini tablets Features  Stands up to abuse from K-6 graders in a shared use environment  Padded case cushions and protects tablets when they are dropped  ClickSafe-ready lock secures iPad in one click to prevent theft (lock sold separately)  Convenient handle is perfect for children to safely carry the iPad mini  Handle doubles as a stand  Fits iPad 2 – 4 th gen  Screen Protection, Personalization, Stylus holder  Preserves access to all ports

7 Confidential Consumer Insight  Environmental  Theft (of device)  Breakage  Background Noise  Germ Protection  Cleanliness  Student Protection (content)  Identification  Power  Usage  Durability  Charging  Dexterity  Special Needs  Indoor/outdoor Pain Points

8 Confidential Consumer Insight  Primary User  Single Use, Multi-User Tablets are primarily used by students in K-12 Education with focus on younger grades  Primary Decision Maker  IT Manager  Influencers  Educators, Principals and PTA Target Market

9 Confidential Where?  Global launch  Europe, America’s, Asia, Australia  Launch type  Hero – A new product offering for Education/Security  Channels  B2B Education (primary)  B2C (secondary)  Kensington.com SUMU K-12 Classroom Technology Education Technology

10 Confidential When?  Launch date/web live  Global: February 19, 2013  Press announcement date  Global: February 19, 2013  Campaign assets delivery  Global delivery date: January 20, 2013  Sample availability  Renderings for packaging  February 8, 2013  In stock date  April 1, 2013  Sales training  US: TBD  EU: TBD

11 Confidential What? Naming & Theme  Naming  Consideration for using BlackBelt existing naming as Bullie/Juvie have similar ID  Consideration for a new name to promote product attributes such as ToughGrip, KidTuff, GreatGrip. Or a highly distinctive name such as Discover  Search results returned ToughGrip & GreatGrip as moderate risk and KidTuff and Discover as high risk.  Campaign Theme  Best in Class: Complete your 21your 21 st century classroom  Campaign speaks to Education market (K-6) where tablet protection, security, productivity and portability are needed  Best products for attach onto tablets and classroom technology  Best in class programs to drive loyalty in channel and end users  New markets are evolving around single purpose, multi-user where security and locking solutions are required for the classroom environment

12 Confidential What – Packaging Bully packaging will utilize sleeve structure similar to folio allowing customer to feel ruggedized case. Juvie packaging will utilize closed box structure (similar to lunch box) as ClickSafe lock included. While still allowing customer to feel ruggedized case.

13 Confidential What? – Features & USPs Key features (rank in order of priority 1 to 10) Rank FeatureBenefitBullyJuvie 1Rugged caseCushions & protects tablet from dropsXX 2Integrated handle Converts to stand, convenient to carry and to transportXX 3Screen protectionHelps prevent scratchesXX 4Stylus holderBuilt into case, easy to access stylusXX 5Built in security anchorPrevents tablet from theftXX 6ClickSafe lockOne click tablet securityX 7Personalization pocket Ability to customize and add contact & identification informationXX 8Built in port accessPreserves all access to portsXX 9 10

14 Confidential How? Foundation Assets Need Info PUBLIC RELATIONS STATUS Media Alert – full press release will be developed with education initiative w/Amy NAMING TuffGrip, ToughGrip, GreatGripCall w/legal on 1/24/13 COPY & MESSAGING Product catalog copy (200 & 50 words, F&B’s) In-the-works Category messagingNeed more info PHOTOGRAPHY Key visual (combination of lifestyle & product) Product photographyShot list in the works Environment photography – Need in use photo Shot list in the works MerchandisingTBD VIDEOSSTATUS Product overview (similar to SureTrack Mouse) Emily to share with Judy Education video (update with Bully & Juvie images and product video if produced) Need new photography to proceed COLLATERAL Sales deckw/Judy Tech Spec√ Education market brochureIn-the-works What’s new education flyer√ WEB Home page bannerRequested Education vertical page updates Microsite for educationBjorn to define List updated: 01/23/2013

15 Confidential Web Optimization & Planning  Kensington.com  Place under Security & Tablet categories  Create new category for education market or create microsite  KeyWords  Ruggedized case, rugged iPad case, kid tough iPad case, iPad case, education iPad cases, tuff case  SEO  Bjorn to define  SEM  Bjorn to define

16 Confidential  Campaign speaks to Education market (K-6) where tablet protection, security, productivity and portability are needed  Promote as best products for attach onto tablets and classroom technology  Promote best in class programs to drive loyalty in channel and end users  Ensure global transferability Campaign Objectives