University of Southern Queensland On Campus…Off campus…Online Peter Swannell Vice-Chancellor & President & James Taylor Deputy Vice-Chancellor (Global Learning Services) You Choose

A Presentation to SCOP 2000 Sao Paulo, Brazil from Toowoomba Queensland

What kind of university? An e-University for an e-World A University that acts locally and thinks globally A Triple Option University offering CHOICE to its students –On Campus –Off Campus –Online

Faculty Distributions

Program Level Distributions

USQ’s Australian Students 1999 Queensland 7,597 New South Wales & ACT 1,463 Victoria 354 Western Australia 174 South Australia 156 Northern Territory 100 Tasmania 79 Australian’s living overseas 280 TOTAL 10,203

USQ’s Off-Shore Students 1999 Malaysia 1,097 Singapore 928 Hong Kong 353 South Africa 163 Pacific Islands 100 Thailand 88 United Arab Emirates 46 Total, including students from 60 other countries 3,154

Nature of USQ’s Off-campus Population: 1999 Students’ AgeTotal Under 20 3% % % % % % % Over 59 0% TOTAL 100%

University Resources USQ is a “Public” Australian University set up under State legislation via the “University of Southern Queensland Act” It receives approximately 65% of its annual income as an “operating grant” from the Federal Government (including HECS payments) The remaining income is generated from research and enterprise activities

Executive Management Structure Vice-Chancellor & President Prof Peter Swannell Deputy Vice-Chancellor (Academic) Deputy Vice-Chancellor (Research & Enterprise) Deputy Vice-Chancellor (Global Learning Services) RegistrarBursar

Deputy Vice-Chancellor (Academic) Portfolio Deputy Vice-Chancellor (Academic) The Faculties, line management of the Deans, progress and assessment of PhD, MPhil students Accreditation and Quality processes including Australian Universities Quality Agency, and TAFE articulation Indigenous Higher Education Unit, Office of Preparatory and Academic Support, Wide Bay Campus

Deputy Vice-Chancellor (Research & Enterprise) Portfolio Revenue-earning enterprise, business ventures, contract management INDELTA Ltd, NextEd Ltd etc Deputy Vice-Chancellor (Research & Enterprise) Grant & Contract Research including ARC funding and research policy Development Office, Alumni, Marketing and Public Relations International Office

Deputy Vice-Chancellor (Global Learning Services) Portfolio Deputy Vice-Chancellor (Global Learning Services) The Library, including the provision of print and electronic information on and off campus The Distance Education Centre, learning pedagogies, USQOnline, the GOOD project, print and multi-media Information Technology Services on and off campus, including USQConnect, USQFocus & USQAssist

Academic Board FacultiesFaculties Information Infrastructure and Services Committee Information Infrastructure and Services Committee Online Teaching Management Committee Online Teaching Management Committee Online Systems Management Committee Online Systems Management Committee Marketing & Media Coordinating Committee Marketing & Media Coordinating Committee VCC Management of Online Initiatives

Three key enterprises involving USQ

INDELTA Ltd A Company formed by USQ and Samuals with venture capital backing to provide web-based e- commerce, e-training, e-marketing solutions for business, schools and the wider community An outcome from the creation of INDELTA as the “Business Face” of USQ in 1997/8

NextEd Ltd An international service company delivering online award programs worldwide for universities via a robust network of mirror sites in strategic locations USQ is a major shareholder in NextEd Ltd USQOnline is a major customer of NextEd Ltd

USQOnline The University of Southern Queensland’s online Award programs Delivered via the Nexted platform and USQconnect “More than just individual subject units” Full Award programs leading to accredited Awards of USQ

USQ Intranets USQconnect: –Provides student and staff access to online materials, academic and enrolment data, tutorial support etc USQfocus: –Provides staff access to information system USQAssist: –Provides automated response to FAQs

Some key issues of fact and philosophy that drive USQ’s approach to flexible learning on campus, off campus and online

A Famous Prediction Joseph Schumpeter (1934) predicted that every 50 years or so, technological revolutions would cause "gales of creative destruction” in which old industries would be swept away and replaced by new ones.

TECHNOLOGICAL CHANGES Steam Power s to the 1840sSteam Power s to the 1840s The Railways s to the 1890sThe Railways s to the 1890s Electric Power s to the 1930sElectric Power s to the 1930s The Motor Car s to the 1980sThe Motor Car s to the 1980s Information Technology s to ?Information Technology s to ?

Profound Changes in the Delivery of Education Our expectations have changed Our needs have changed Our costs have changed Our technologies have changed Our pedagogies have changed Our learners have changed

Some Key Characteristics of those Changes They are global and borderless They create: business opportunities partnerships increased choice increased access increased competition

The “Triple Option” Approach to Meeting People’s Needs On Campus: Bringing learners to a campus and providing (upgraded) traditional face-to-face delivery Off Campus: Taking education opportunities to people “In Their PLACE, In Their STYLE, IN their TIME” Online: Global content delivered world-wide, and supported locally 24 hours per day, 7 days per week

With the arrival of the Information Age, international and institutional boundaries are likely to become increasingly irrelevant….. global partnerships are inevitable. The Big Picture

'The death of distance as a determinant of the cost of communications is the single most important economic force shaping society in the first half of the next century’ Cairncross (1997)

The Big Picture The death of distance Economic rationalism User-pays-for-quality-service Market driven Rapid increase in dual mode institutions

The Big Picture Change is the only constant. Growth is the only certainty.

Future Projections A recent IBM report forecasts a threefold (US$4.5 trillion) jump in global education expenditure during the next 13 years. (Source: Richard Gluyas, New Nabs e-School Deal 22 April 2000). The World Bank expects the number of higher education students will more than double from 70 million to 160 million by 2025.

Internet Usage in Australia In the year to February 2000, 43% of Australian adults used the Internet. 82% of Australian year olds accessed the Internet to April 2000 compared to 85% for the US and 70% for the UK.

Four Generations of Distance Education Technology The Correspondence Model The Multimedia Model The Telelearning Model The Flexible Learning Model

THE CORRESPONDENCE MODEL Print Yes Yes Yes Yes No FLEXIBILITY Time HIGHLY REFINED MATERIALS HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY ADVANCED INTERACTIVE DELIVERY CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES Place Pace First Generation

HIGHLY REFINED MATERIALS HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY ADVANCED INTERACTIVE DELIVERY CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES Yes Yes Yes Yes No Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes Yes Yes Yes FLEXIBILITY Time Place Pace Second Generation THE MULTIMEDIA MODEL Print Audiotape Videotape Computer-based learning (eg CML/CAL) Interactive video Print Audiotape Videotape Computer-based learning (eg CML/CAL) Interactive video

HIGHLY REFINED MATERIALS HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY ADVANCED INTERACTIVE DELIVERY CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES No No No No Yes No No No Yes No No No No Yes No No No Yes FLEXIBILITY Time Place Pace Yes Third Generation Audioteleconferencing Videoconferencing Audiographic Communication Broadcast TV/Radio and Audioteleconferencing Videoconferencing Audiographic Communication Broadcast TV/Radio and Audioteleconferencing THE TELELEARNING MODEL

HIGHLY REFINED MATERIALS HIGHLY REFINED MATERIALS ADVANCED INTERACTIVE DELIVERY ADVANCED INTERACTIVE DELIVERY CHARACTERISTICS OF DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES MODELS OF DISTANCE EDUCATION AND ASSOCIATED DELIVERY TECHNOLOGIES Yes Yes Yes Yes Yes FLEXIBILITY Time Place Pace Yes Yes Yes No Yes Fourth Generation Interactive multimedia (IMM) Internet-based access to WWW resources Computer mediated communication (CMC) Interactive multimedia (IMM) Internet-based access to WWW resources Computer mediated communication (CMC) THE FLEXIBLE LEARNING MODEL THE FLEXIBLE LEARNING MODEL

Brick-and-mortar institutions do best by integrating the power of their existing presence with the power of Web customer service and satisfaction. The idea of “clicks and mortar”, coined by Schwab’s CEO, Dave Pottruck, is simple but important: “Clicks and Mortar”

USQ has the track record Established 1967 Moved to “Dual Mode” ICDE Institutional Prize of Excellence as a leading dual mode institution worldwide “Legacy power”

Legacy Power USQ has 131 award courses available by distance education, of which 32 are offered online

And…….In Summary W hat they want W here they want it W hen they want it USQ believes that it is possible to give people W W W