Revisiting Library Websites: Content strategy for the Wellcome Digital Library: a work in progress Internet Librarian International 2011 Jennifer Phillips-Bacher

Wellcome Trust Focus areas Supporting outstanding researchers Accelerating the application of research Exploring medicine in historical and cultural contexts Revisiting library websites. Internet Librarian International 2011

Wellcome Digital Library Revisiting library websites. Internet Librarian International 2011

“Content strategy is the practice of planning for the creation, delivery, and governance of useful, usable content.” Kristina Halvorson, Content Strategy for the Web Revisiting library websites. Internet Librarian International 2011

The Quad Revisiting library websites. Internet Librarian International 2011

Audit phase Revisiting library websites. Internet Librarian International 2011

Content audit

Outcome of content audit Action plan to update, recast or omit content Proposed reduction in site size by at least 30% Ownerless content identified Inconsistencies and broken links identified Better understanding of how content creation happens in our organisation Conversation piece Revisiting library websites. Internet Librarian International 2011

Analysis phase Revisiting library websites. Internet Librarian International 2011

Outcome of content analysis Revisiting library websites. Internet Librarian International 2011 We can validate our assumptions about good and bad content We can align content to audience segments We know where our content strays off- message

Revisiting library websites. Internet Librarian International 2011 Strategy phase

Where are we with strategy? Revisiting library websites. Internet Librarian International 2011 Changing the way we work Getting buy-in from senior management Creating style and messaging guidelines Planning for the migration to a new CMS

Questions? Jennifer Phillips-Bacher Recommended resources: Revisiting library websites. Internet Librarian International 2011