33 DRAFT PROGRAMME ADVOCACY COURSE DAY 1 SESSION 3 Policy analysis – what is the problem Quiz 2 Defining the problem Obtaining information to assess the problem SESSION 4 Policy analysis – what is the solution? Opportunities and strengths analysis Vision of change Alternatives for solving problem Sound bite 2

34 As alcohol consumption declines: a.The number of jobs in the alcohol sector will always decline b.The number of jobs in the alcohol sector will not change c.The number of jobs in the alcohol sector may increase

35 More than 70% of the world’s alcohol exports comes from countries of the EU. The proportion of EU alcohol exports by value to countries outside the EU is: a.More than 75% b.Less than 25% c.100% d.Between 50% and 75% e.Between 25% and 50%

36 Taxes on alcohol should not be increased, because the amount of money that the government gets in from tax will decrease a.True b.False

37 Each year, in real money terms, alcohol costs the European Union about a.EUR125 million b.EUR 2.5 billion c.EUR 125 billion d.EUR 50 billion e.EUR 234 billion

38 Each year, the total value of pain, suffering and lost life from alcohol in the European Union is about a.EUR125million b.EUR 55 billion c.EUR 270 billion d.EUR 400 billion e.EUR 135 billion

39 As alcohol consumption declines: a.The number of jobs in the alcohol sector will always decline b.The number of jobs in the alcohol sector will not change c.The number of jobs in the alcohol sector may increase

40 Italy - barsFinland - HoReCa Consumption and employment

41 More than 70% of alcohol exports comes from countries of the EU. The proportion of EU alcohol exports by value to countries outside the EU is: a.More than 75% b.Less than 25% c.100% d.Between 50% and 75% e.Between 25% and 50%

42

43 Taxes on alcohol should not be increased, because the amount of money that the government gets in from tax will decrease a.True b.False

44 Consumption and tax

45 Each year, in real money terms, alcohol costs the European Union about a.EUR125 million b.EUR 2.5 billion c.EUR 125 billion d.EUR 50 billion e.EUR 234 billion

46 Total tangible costs – €125bn

47 Each year, the total value of pain, suffering and lost life from alcohol in the European Union is about a.EUR125million b.EUR 55 billion c.EUR 270 billion d.EUR 400 billion e.EUR 135 billion

48 Intangible = putting a value on quality of life, pain, being alive… Total intangible costs – €270bn

49 Source: Advocacy Center at ISC.

50 Checklist to identify issue or problem Problem/Issue 1:Problem/Issue 2:Problem/Issue 3:Will resolving the problem/ Will the issue: Result in a real improvement in people’s lives? Give people a sense of their own power? Build strong lasting organizations and alter the relations of power? Raise awareness about power relations and democratic rights? Be one that can be won? Be widely felt by many people? Be deeply felt by people? Be easy to communication and understand? Provide opportunities for people to learn about and be involved in policies? Have clear advocacy targets? Have a clear time frame? Avoid creating divisions amongst those that you have to work with and influence? Build accountable leadership? Be consistent with your values and vision? Provide potential for raising funds? Link local issues to global issues and macro policy context? Source: Advocacy Center at ISC.

51 Identify an Issue’s Life Cycle Stage and the Next Steps for Advocates StageCharacteristicsNext StepsActions to Take BirthA new demand, issue, idea, or proposal takes form. It is not yet recognized by others. Build support to advance the idea.  Define the issue, as well as its impact on people and communities  Raise the issue through protest or other ways to exert pressure ChildhoodThe issue or idea begins to acquire networks of support. Nurture the issue or idea.  Move “from protest to politics”: engage in public argument and generate possible solutions  Build alliances  Work with the media  Analyze policy alternatives AdolescenceThe issue or idea advances through the early stages of decision-making. It takes on more importance and legitimacy, gaining champions within influential institutions and among some key decision makers. Others begin to contribute ideas about different paths to the desired result. Focus the discussion in ways that are not divisive, but rather advance the issue towards a decision.  Work inside the corridors of power to negotiate compromises with decision makers  Exert steady pressure from outside to maintain political will to take action AdulthoodThe issue reaches a resolute decision. Plan in detail for a sufficient workability.  Analyze the budget to make sure the final solution has the commitment and resources needed to be effective MaturityThe idea is implemented.Monitor and evaluate actions for effectiveness.  Work closely with constituents to monitor the solution’s impact  Generate data and give feedback to decision makers RenewalImplementation is evaluated further. Improve implementation and search for broader applicability.  Review progress and determine the next action steps Source: Advocacy Center at ISC.

52 DEFINE THE PROBLEM  What is the problem?  Why is it a problem?  Why is it a public problem?  Identify the problem’s stage and why?

53 RESEARCH FOR ADVOCACY  What policy goal does this research address?  Is this research appropriate to the policy goal?  Will my research be done in time to meet my policy objectives?  How will I use the results to advocate for that policy goal  Is there another (cheaper, easier, more effective) way to gain the same results?

54 Types of Research for Advocacy  Opinion polls/Surveys  Economics research  Review of alcohol industry websites and actions  Qualitative research

55 Presenting your research  Communicate the results directly with policymakers.  Hold a press conference.  Invite members of the press to come to a meeting at your office to discuss the results.  Call one journalist with whom you have a good relationship, or who has written on alcohol control, and giving him/her “exclusive” rights to the research,  Write a press release and fax/send it to various media.  Refer to your findings in letters to the editor, letters to politicians, speeches.  Share your results—if not a formal report, at least the key findings, which may be all that most people read anyway— with other organizations potentially interested in alcohol control.

56 Specific suggestions on research to conduct to meet advocacy objectives  Your advocacy objectives should guide your research. Start with what information you need to press for a certain policy change; then plan your research.  Test the questions before use, to make sure they are clear.  Decide which questions you need and which you do not.  Plan your data analysis in advance—if you will use a computer, set up the form on the computer before you conduct the survey. Make sure you have the time and ability to do the analysis.  Only do the survey if you know how it will be useful for you.  Remember to tie the results in to your policy initiatives.