Whitby Chamber of Commerce Operational Plan 2015 Preliminary Thinking

Quick Review of 2014 OBJECTIVES/PRIORITESMEASUREMENT(S)STATUS Positive reputationConsistent brand message/image Media coverage Achieved Strategic alliances/partnershipsNew/continued partnerships Improved community outreach Achieved AdvocacyPriorities identified Included in government & key policy discussions Achieved In progress Professional DevelopmentIncreased engagement & evaluation Leadership forums Minimum one webinar/blog per quarter In progress Incomplete Connecting events/opportunities Chamber is go-to place Members attend & lead events/activities In progress Achieved

Quick Review of 2014 OBJECTIVES/PRIORITIESMEASUREMENT(S)STATUS Establish signature eventsIncrease attendance by 2% collectively Increase overall fundraising by 2% Achieved In progress New forums for networkingDurham Region Business SummitAchieved Improve office infrastructureIncreased collaboration & cross communication Achieved Non-dues revenueIncrease revenue through signature events Four new partnerships In progress Achieved Team & volunteerHigh retention Little turnover Achieved

Thought Process Radical, no box thinking Fewer, better, more relevant events Richer, meaningful professional development Input from members Engage more members Align to Strategic Plan 2015

Strategic Themes Champion for the Business Community Transform the Member Experience Model Organizational Excellence

Champion OBJECTIVESINITIATIVES Increase brand awarenessBrand Strategy - Assessment & recommendation - Implementation Internal & External Communications - Improved member communications - Proactive member relations plan Leadership positionPresident’s Table - Roundtable & enrichment opportunities Joint Initiatives - Strategic alliances on specific programs - Joint chamber activities Community Committees & Task Forces - Chamber representation on various groups AdvocacyOpen for Business - Municipal partnership to reduce red tape - Navigational plan for members Policy Change - Review and submit relevant policy change at OCC

Member Experience OBJECTIVESINITIATIVES Professional DevelopmentAnnual member satisfaction survey Develop offerings based on member feedback Enhance delivery methods: - online/webinars/tutorials - in person Speaker series: - Quarterly breakfast Connecting MembersRelevant member events Create peer system via technology Communicate the benefits of connecting/how to Social networking – after hours Right level networking - Create networking opportunities specific to CEOs, employees, etc.

Organization Excellence OBJECTIVESINITIATIVES Chamber of choice for employees, volunteers & sponsors Opportunities to grow, learn & succeed Healthy environment Add two additional net-new Corporate Sponsors Secure 10 Connect partners Improve technologyTechnology review & recommendation Implementation based on review results Recruitment & retentionCreate & implement standard operating practices for member retention Proactively implement growth strategy Signature EventsRe-position signature events as fundraisers Policy ReviewDraft policy documents to support bylaw in conjunction with Board

Next Steps Flesh on bones Build calendar Budget – revenue & expenditures Review with Board in December