Affordable Learning $olutions: Webinar Series for Sharing Campus Initiatives and Vendor Services: Channel Islands and Barnes & Noble Welcome! Please introduce yourself to others by entering your name, title, and campus in the chat window. If you have any technical issues, send a chat to Brett Christie

AL$ Webinar #4 Agenda  Welcome and AL$ Overview (Hanley, 10 mins)  AL$ Efforts and CSUCI (Driscoll & Ballesteros-Sola, 20 mins)  Vendor Presentation, Barnes & Noble (Hagerty, 20 mins)  Summary and Next Meeting’s Agenda (Hanley, 5 mins)

3 Making It Easier To Find  Alternative Content  Tools  Technologies  Policies  Marketing & deployment strategies

4 CSU Provides System Access to No- and Low-Cost Textbook Alternatives  Open Educational Resource: Over 38,000 FREE online teaching materails including over 2,200 FREE online textbooks are AL$ website  CSU Library eBooks: CSU systemwide electronic library collections provide students FREE access to eBooks  Faculty-Authored Materials: Published and distributed in a variety of ways  Lower Cost Publisher eTextbooks: Digital rentals in the CSU

About Digital Textbooks in the CSU  Digital textbooks cost 45%-55% less than new print textbook prices  33% of CSU students prefer digital textbooks  1% of all titles sold in CSU bookstores are digital textbooks 5 There is an unmet demand in the marketplace

6 Digital Rentals: Here’s the Deal  Choice: Faculty have a wide choice of publishers and Students can choose a digital rental or not  Price: 60% off new print textbook prices and publishers choose the titles they will offer  Marketing: CSU and vendors will collaborate on raising awareness, comfort, and competencies in using digital textbooks  Accessibility: Vendors will provide the CSU a roadmap for improving the accessibility of their eReaders Agreement on 4 key areas:

7 Digital Rentals: Who’s Playing?  CourseSmart: Independent bookstores  Café Scribe: Follett bookstores  NookStudy: Barnes & Noble bookstores  Cengage Learning: 27% of higher ed market Vendors Serve all CSU Campuses Today’s Partner Presenting:  Barnes & Noble  Presenter: Mike Hagerty

8 Digital Rentals: What’s the Schedule?  Join the AL$ Online Community for info and support learning-solutions-community  Monthly webinars by CO, CSU campuses & vendors  Support for Campus AL$ Initiatives  More Hands-On Workshops Fall 2012: Faculty/Staff-focused activities

Fall 2012: Student-focused activities  Campus Outreach: Student awareness of choice through your campus bookstore  Cal State Student Association communication program  CSU Public Affairs program

10 If 1/3 of CSU students choose 1 digital rental per semester instead of a new $100 print textbook…..  CSU students will save about $17 Million in Digital Rentals: Student Savings

11 Affordable Learning Solutions Enabling Ecosystems with policies, leadership, business models Developing Demand with communications, training, professional development Creating Capabilities with convenient & affordable access to content (CSU Digital Marketplace) Leveraging Content Providers Publishers--Libraries-- Academic Authors--Open Education Resources (CSU-MERLOT)

CSU Channel Islands Small Campus -- Big Work! Precious things come in small packages... Margaret Driscoll Course Reserves Coordinator John Spoor Broome Library Maria Ballesteros-Sola Marketing & Social Business Lecturer Martin V. Smith School of Business & Economics AL$ Webinar – September 19 th 2012

CSU Channel Islands Located in Camarillo, a few miles from the Ocean… ,179 students 84 full-time faculty 198 lecturers Celebrating 10 year anniversary Great Colleges to Work For: Honor Roll

AL$ – How did we get here? Margaret  Library eReserves "teaching beyond a textbook" -- phenomenal success (accessible pdfs, journal dbase & ebook links)  MERLOT & TLT Group member  “Open Access & Libraries” graduate course Maria  $200 textbook wasn’t working  2009: Started to look for cheaper alternatives without compromising the quality  2010: Found FlatWorldKnowledge and fell in love with the fascinating world of OER - became an ALS advocate! --> never looked back!

CO Workshop March 6-7, 2012 THANK YOU GERRY & BRETT

What we have done so far  Survey of faculty  Design and construction of AL$ Website  Technology Showcase – School of Education  Interactive AL$ Workshop  Meeting with Student Government officials  Meeting with CIO, a few Program Chairs  Business & Economics faculty presentation

Faculty survey – Using? Interested? Fall courses-65 sections  Library Electronic Reserves (no direct cost to students)  Open Access Textbook (low direct cost to students)  Publisher e-Textbook Rental (reduced cost to students)  Print Textbooks (traditional cost to students) Using Library eReserves38.5% Using OA Textbook6.2% Using Publisher eText Rental (cost unknown)13.8% Not using Publisher eText Rental36.9% Using Print Textbooks (New)(Cost unknown)10.8% Using Print Textbooks (New)($50-99)21.5% Using Print Textbooks (New)($ )16.9%

Design and build AL$ at CI website FIND IT AT Includes: "Why use a textbook?" presentation Hot news! Textbook examples AL$tars faculty showcase Video tours of CSU Affordable Learning Solutions website MERLOT website FlatWorld Knowledge website

Our AL$ website

Textbook examples  ISBN  The Economy of Nature/Ricklofs, 6 th ed.  Bookstore Price = New $ / Used $ / Rental $79.30  eBook 180 days = $  FREE textbook options related to this text FREE textbook options related to this text  FREE online course materials related to this text FREE online course materials related to this text  FREE learning objects related to this text FREE learning objects related to this text

Outreach events / efforts School of Education Technology Showcase (April 12, 2012)  tech-savvy audience  attendees thrilled AL$ Interactive Workshop (April 24, 2012) -- but no attendees  did we not get the word out?  did we miss their timeline? Met with Student Government leaders Met with some Program Chairs and CIO

Next steps Promote AL$ site link from Library-Faculty Services Add eReserve info to AL$ site Work with Student Government to reach out to students Reach out to Program Chairs Provide personalized info to individual faculty members (offshoot of Print Reserves) – focus on BLPP (Blended Learning Program Pilot) members Inform Faculty Support Coordinators Investigate new Blackboard Building Blocks (McGraw-Hill, Cengage Learning, Pearson, Wiley) Establish success metrics

Challenges Faculty awareness – communication Faculty involvement – time constraints Lack of dedicated resources & personnel Administration – Program Chair advocacy How to measure success? Metrics?

 5 year old educational start-up  Focused on higher education segment  Well funded (BDMI/RHI/Bessemer +)  A content and platform company, they are publishers  Personalized MIYO content for faculty  Format/device agnostic for students  Access and affordability $224 $0 online access $20 for 5 formats

Options, options For professors o Use it as “it is” o Make It Your Own (MIYO) o Adopt one book but take advantage of other books’ materials For students: o Free online ………….. FREE! o Study Pass ………… $ o All Access Pass……… $

Advantages, advantages.. For students: Different formats & price points (including FREE online) They love to listen to the Chapters MP3 while driving or jogging They like not carrying heavy books around They love that it is free and always accessible Multimedia (videos, mp3 embedded on the text) Study aids ( flash cards) & note taking feature For professors: Easy to adopt Great ancillary materials Make It Your Own (MIYO) option No excuses from students! book is available even if they have put a foot on campus ;->

FWK: Make It Your Own (MIYO)

Students feedback MKT Fall responses 81% of respondent didn't buy any paid option 8% students bought for the “all access pass” 100% recommend their Professor to use it again next semester “I have enjoyed being able to read the text online for free. In these tough economic times, any financial help is greatly appreciated.” “I think it is a great alternative to textbooks. It also is a great savings since many of us college students are already struggling with tuition increases.” “I think FWK is brilliant and more teachers should use it. I also like that they give you multiple purchase options based on what your needs are.” “With the economy the way it is my family as well as I were extremely thrilled to find out I would not have to spend another hundred dollars on a book. It was a financial blessing.”

Feel free to contact us anytime, we would love to hear from you… Margaret Driscoll Maria Ballesteros - Sola THANK YOU!

Discover, Adopt, Integrate, and Deliver Digital Content CSU Affordable Learning $olutions Sept. 19, 2012 Mike Hagerty Director, Digital Education Partnerships

Getting ahead of a growing LMS trend In 2010, 59 percent of classes were using LMS, up from 17 percent in According to Book Industry Study Group (BISG)'s study of Student Attitudes Toward Content in Higher Education

Investing in the Future of eLearning Students’ definition of “value” is rapidly evolving. In the next three years: – Digital textbook availability will increase by 50 percent – The digital textbook market share will increase by at least 20 percent

Evolution of Delivering Content IN THE BEGINNING – Content distribution was primarily done through the campus bookstore IN THE LAST SEVERAL YEARS – A growing number of students have not acquired the materials needed for their courses due to the cost of education, creating a need for more affordable course materials JUST THIS YEAR – This process is evolving based on changes in consumption and the many devices students can use to access their text. It has aptly been named BYOD – Bring Your Own Device TOMORROW – Faculty need more information and better tools to make course content choices for their students TODAY – Educational programs are experimenting with digital products, having content conveniently delivered through LMS and reducing costs to students

Our Vision: Discover, Adopt, Integrate and Deliver Digital Content Adopt course materials quickly and easily with FacultyEnlight. Discover new course content through FacultyEnlight, accessed from Barnes & Noble College bookstore sites, or through the LMS. Deliver digital course materials through our new LMS building block (coming soon). Ideal for course fee models, or through our existing NOOK Study platform. Integrate NOOK Study and FacultyEnlight into the LMS course environment. DiscoverAdopt Integrate Deliver

Enhancing the Experience DISCOVER & ADOPT FacultyEnlight INTEGRATE NOOK Study Integrated LMS Blackboard Building Block DELIVER Course Fee Model

Discover & Adopt Barnes & Noble College offers new tools for discovering and adopting course content. Discover – FacultyEnlight is a publisher-agnostic site (coming soon) designed to help faculty find the right materials for their course. – The site offers new tools to research content and share feedback with peers. Adopt – Focusing on what faculty want and need – Streamlining the online adoption process – Integrating with the LMS

New tools to help faculty choose course content We listened to faculty:We developed solutions: “I spend hours trying to figure out what books other schools are using.” FacultyEnlight will offer features that help faculty discover books other schools have adopted. “The social aspect of your site is appealing. I teach at a small school and there is no one else to talk to about this topic in my school.” Phase two of our site will offer social networking features that allow faculty to have conversations about content “It would be very useful to be able to go online and find out from another faculty member who uses the book, or from a book editor – how the book handles a particular concept.” Our site will offer a faculty-centered space to write and share reviews of books and materials. “Being introduced to tools like Mendelay – that would be cool, anything that is doing something for me would be interesting.” FacultyEnlight’s Discovery Center will showcase digital resources that are of interest to faculty.

Redesigning online adoption for faculty needs We listened to faculty:We developed solutions: “It’s not that the online ordering process is difficult, but it is certainly far from efficient.” Streamlined and simplified the adoption process, making it more efficient and intuitive “The registration process seems daunting. I have to wait for someone to approve it and send back a password.” Developed a new system that would allow faculty to create their own password – no waiting required “I get very annoyed when we don’t know what the end cost will be.” FacultyEnlight provides estimated student prices in the search results and product details pages including estimated pricing for available format options -- print, rental, and digital. “The database containing titles for the current adoption entry is not expansive enough. Will the new adoption entry system contain the bn.com database of titles?” We have integrated Barnes & Noble with Barnes & Noble College so that the millions of titles we support are available to you.

Integrate Faculty and students want everything in one place, so we provide fully integrated solutions. NOOK Study – Embed links to NOOK Study in your LMS course. – Set up a textbook list in your LMS with one-click access to the campus bookstore. – Provide access to open educational resources (OER) that are correlated to the textbook. FacultyEnlight – Upcoming versions of our building block will allow you to adopt textbooks and materials from your LMS.

eTextbooks and NOOK Study Search across all digital content Full-color illustrations/photographs Opens multiple textbooks with dual view Enables users to: Highlight Annotate Take notes Add links to web content Provide Superior eReading Experience

NOOK Study™ Integration Easily integrates into the most popular LMS: Blackboard Moodle Desire2Learn Sakai Canvas Gives faculty and students what they want in an accessible and organized single platform Integrate into Learning Management Systems

NOOK Study™ Integration Build textbook lists with direct connections to your campus bookstore Enhance the Teaching and Learning Experience Embed direct links to NOOK Study eTextbooks in your LMS course materials and assignments

Benefits: Students can see at a glance what titles are available digitally and get one-click convenience to purchase Faculty have a dedicated place in Blackboard to create a Required Reading list for their class Enables Faculty to create a Required Reading list in Blackboard Students can purchase those books (both print and digital) with one click from Blackboard For BN schools: Sales of both print and digital books go to your campus bookstore; no sales are diverted from your bookstore! For non-BN schools: Sales of print books go to your campus bookstore; sales of digital books go to BN.com with affiliate fee for your school (more integrated scenarios are also possible; please request more info if interested) Textbooks List

Benefits: Enhances interactivity of the Blackboard environment for students Reduces confusion for students about what the reading assignments are Can create links to both eTextbooks and all digital course content (lecture notes, PDF documents, handouts, etc) Faculty can create notes in Blackboard that link directly to a page in the eTextbook or supplemental materials for the class. (e.g. “Read Chapter 3 for this week’s quiz”) Students click on the notes to launch NOOK Study and open the eTextbook or class document to the exact page that was linked. Faculty can extend this capability to embed links to reading assignments in their syllabus, lecture notes, handouts, etc. Link to NOOK Study

The ultimate study companion Highlight and annotate One-click lookups of definitions or formulas from web sites such as Google and Dictionary.com Add notes directly in your book; see a consolidated list of all your notes with just one click. Save helpful reference sites directly in your notes Search for a term in your notes, through one book or your entire library to find exactly what you’re looking for

Improved organization, accessibility 508 Compliant for the Visually-Impaired Text-to-Speech: Reads text out loud when allowed by publisher permission Keyboard Navigation: Navigate throughout the application without the use of a mouse Add content like class handouts or lecture notes directly into NOOK Study Organize all course materials and eTextbooks in one central location

Deliver Our next generation building block will enable delivery of digital content directly into the LMS course space Will add course fee as an option to existing eCommerce, enabling the purchase and distribution of eTextbooks from within Blackboard Course fee students log in to their LMS and gain instant access to their eBooks and digital course materials

Deliver Why schools will choose the course fee model: Cost of eTextbooks will be included in the student’s course fee/tuition Will ensure students have access to course content upon class registration Will result in better participation, comprehension and completion of assignments Why schools choose Barnes & Noble’s course fee solution: Selecting content through Barnes & Noble is faster and easier for faculty, and the content faculty want is readily available Our system leverages the campus’s existing LMS to deliver content BNC will provide a personalized service for your school

Why We’re Delivering Digital Content with Nook Study The digital learning arena continues to evolve. What’s needed are innovative solutions to address the desires of faculty and students. We’re using our deep understanding of faculty and students to develop and launch a robust digital learning toolkit. We’re committed to meeting those needs while ensuring textbook revenue remains on campus by enabling purchases to come directly from the campus bookstore.

Questions? Contact: Mike Hagerty Or visit

Next CSU AL$ webinar  October Date/Time TBD –Campus featured: TBD –Vendors feature: Custom Publishing Options –More updates regarding CSU AL$ support –Further dialog regarding your needs toward making a CSU education more affordable JOIN THE CSU AL$ ONLINE COMMUNITY AT solutions-community

THANK YOU! JOIN THE CSU AL$ ONLINE COMMUNITY AT learning-solutions-community