Business Web Design & Marketing Dignity for Children Students Lesson 2 Research.

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Presentation transcript:

Business Web Design & Marketing Dignity for Children Students Lesson 2 Research

W1 HOMEWORK  Research on keywords on your niche  Download keywords  Create Website Title  Create Website Menu

What you will learn today:  Website Page Title  6 Essential Pages  How to write Contents  Where to get pictures

Website Page Title

 Keyword Search Engine  7 words maximum  60 characters maximum  keywords - first 3 words

Website Pictures

 Draw & Scan  Take photos  Free photos from Internet

Internet Pictures  Copyright issues  Trademark  Cartoons  Movie Characters

Internet Pictures     

Images  6 pages – 6 pictures  Slider Image – 1038 x 460 (3 pictures)  Blog Post x 230 (3 pictures)

Resize Images  

Hands-On Where to obtain Images:   How many Images:  6 pages – 6 pictures  Slider Image – 1038 x 460 (3 pictures)  Blog Post x 230 (3 pictures) Resize Images 

6 Essential Pages

1) About Us 2) Testimonial Page 3) Products/Services Page 4) Blog Page 5) Contact Us Page 6) Home Page

Website Contents

About Us Elements  Your background  Personalization  Differentiation  Social Proof

Effective Testimonial Page  Specific  Ideally with photo  Include title & designation of the user  Relate to the target market

Free Testimonials  Free sample  Free review  Barter exchange services  Test on your friends

Products/Services Page  Customer centric  Don’t Sell Product  Sell Experience  State how your product can help people  Use your ideal buyer’s lingo  Include social proof

W2 HOMEWORK  Work On About Us Page  Work On Testimonials  Work On Products & Services  Select Pictures for each page

Next week  Creating Website  WordPress dashboard  Weeding process  Create Contact Page  Plugins – add on tool for WordPress  How to track visitors