The New Responsibility Deal Fred Turok Physical Activity Network Chairman

The FIA 20 year old representative body of the UK health and fitness sector UK health and fitness industry is the largest in Europe - nearly 6000 operators nationwide Work in close partnership with Government, commercial and community organisations Members from the full industry spectrum (multi to single site providers across public, private and charitable sectors)

FIA Mission To improve the health and well-being of the UK population through encouraging more people, more active, more often Achieved by: Government delivery partner 100% industry representation 2012 legacy Consumer champion

The Origins 2008 Andrew Lansley in opposition set up a Public Health Commission looking at a potential ‘Responsibility Deal’ Chaired by Dave Lewis, Unilever, the PHC produced a report ‘ we’re all in this together’ in May 2009

Recommendations from PHC - Summary Educating on three key messages o A healthy diet o Energy In – Energy Out Balance o Responsible Drinking Eat & Drink appropriate quantities and increase activity o Encourage reduction in portion sizes o Government should develop match-funding schemes to encourage the promotion of physical activity o Physical activity repositioned as a healthcare provision, reducing VAT options Ring-fenced Public Health Budgets Building Genuine Partnerships

The Objective The Public Health Responsibility Deal was established to tap into the potential for businesses and other organisations to improve public health and tackle health inequalities through their influence

The Networks  Food  Alcohol  Physical Activity  Health at Work  Behaviour Change

The Physical Activity Network The Core Commitment (Physical Activity Network) ‘We will encourage and assist people to become more physically active’

The Physical Activity Network

The Ambition 1000 Partners delivering 100 Projects Creating partnerships Delivering big impact projects Projects grounded in local communities

The Pledges 5 Collective Network Pledges Individual Pledges:

FIA Programmes FIA team developing programmes at the heart of the Responsibility Deal  Shift into Sport  Delivering ‘Let’s Get Moving’  Creating Community Wellbeing Hubs  Joint Consultative Forum

Getting Involved All organisations can sign up to the Responsibility Deal Physical Activity Network! How you can act: -Supporting employees to be physical active -Supporting the wider population to be physically active -Using and promoting research and best practice Contact the network Secretariat for help and support in delivering pledges:

Any Questions?