MISSION FOCUS - GUIDE NOT TOO RESTRICTIVE LONG(ER) TERM.

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Presentation transcript:

MISSION FOCUS - GUIDE NOT TOO RESTRICTIVE LONG(ER) TERM

MISSION WANTS... FOR CUSTOMERS/CONSUMERS (Who, what, how) IN PRACTICAL TERMS

WANTS, FAST FOOD WHAT MIGHT CUSTOMRS OF FAST FOOD STORE WANT? _____________________

PRIORITY OF WANTS 1st category 2nd category 3rd, 4th? Wants shifting across categories?

Mission of Toro Corp. “Short grass”…… For home owners/residents

Mission of Disney World “Show business”/Entertainment…

MISSION DIVERSIFIED RELATED PORTFOLIO STRATEGIC FIT? Core skill, technology Complementary product Channel of dist. Customer groups Overlapping customer uses Corporate

Strategic Fit? Proctor and Gamble Jif Peanut Butter Duncan Hines Folgers, Crisco Tide, Charmin Crest Head and Shoulders

MISSION DIVERSIFIED UNRELATED PORTFOLIO Is real mission “Portfolio Management?” Corporate

DEFINING BUSINESS WHAT HOW WHO HOW = DISTINCTIVE COMPETENCIES

MISSION = “DEFINING BUSINESS” What business are we in? What business will we be in? What business should we be in?

LONG RUN MISSION = VISION? VISION: ABILITY TO PREDICT? SEE OPPORTUNITIES, PROBLEMS?