Marketing Marketing Process - analysis, planning, implementation, and control of marketing Analysing- Society becoming more environmentally friendly. New environmental practices leads to larger market share.

Product differentiation Partnerships: Environmental agencies (ex. Eco-club) Promotion through internet sites: Expedia and Google Television ads Promotions for environmental programs within the hotel

Promoting environmental programs on the website Pamphlets inside each of the rooms Green Globe 21 Eco-tax of $3

Finance Short term loss, for a long term gain

Costs Costs for: low flush toilets water savers on taps/showers organic soaps/ biodegradable soaps Initial staff training energy-efficient compact fluorescent bulbs High-efficiency air-conditioners. sub meters to aid in detection and repair of water leaks, drip irrigation and low-pressure sprinkler systems, and trigger nozzles on water hoses. Green Globe 21 Certification

Benefits (cost reductions): Example: Stats from EAST (a consulting company) when they implemented some of the things were planning to do Energy use was reduced by 12% per guest night. Reduced 1,665,000 kWh of electricity Used 160,000 L less liquid propane gas Reduced water consumption by 50,000,000 gal. Reduced carbon dioxide emissions by 2,140 tons per year. estimated annual savings of US$333,000.

Other areas we plan to see benefits from: reduced staff turnover (training less often) environmental benefits local community benefits (destination remains sustained) Consumer benefits (tourist destination remains sustained, and nice to come back to in years to come)

Where to get the money from? –Eco-tax (take a per cent of the eco tax and put it towards becoming Green Globe certified, water saving taps, low flush toilets, etc.) –Partnerships –Local government (this is beneficial to the destination as well, it saves their environment)