Insuring that our message is heard!.  I thought they understood that...  I was sure we had their support...  I know they know why we’re doing this...

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Presentation transcript:

Insuring that our message is heard!

 I thought they understood that...  I was sure we had their support...  I know they know why we’re doing this... If they don’t get it... It’s not their fault... It’s yours!

and while I’m sure that all of us as Economic developers understand this...

Organizational StateCommunity

 Our challenge as economic developers is to make sure that the right message is heard at the appropriate levels.

Organizational Target Audience  Board  Investors Messaging  Who are we ?  What do we do?  What have we done? (lately)  What are we doing now and why?

Target Audience  City Council  County Government  Community at Large Messages  What have we done for the community?  Who has it helped?  What effect did it have on our community?  What is the next project and Why?

Target Audiences  State and Federal Agencies (funders)  State Legislators  U.S. Senate and Congress Messages  What have we done and who has it served?  What effect has it had and how will this continue to benefit constituents?  What programs were important in making this happen?  What are our future opportunities? (policy makers)

 Local Support – Only as good as your last hit!  Statewide Program Support  Federal Support We are only as good as the tools we have available!

 Person to person  Media – newsletters etc.  Website  Presentations  Success stories: yours, WEDA’s, WBC’s…

 Synchronist Surveys  Regional Project Assessment System (RPAS)  First hand information – Your Story!

 Survey instrument designed to help answer:  What is the company’s value to the community?  What is the growth potential of the company?  Is the company at risk of downsizing or relocating?  What is the company’s level of satisfaction with the community  Are there problems in the community that pose a threat to businesses?  Are there untapped opportunities that can be leveraged?

 An estimate of the economic and revenue impacts based on assumptions and present knowledge about future company operations.  Work with your WBC Regional Director.  Minimum inputs  # Employees  Annual Payroll  Industry Type

Inputs  Industry type: Fabricated Metals  16 jobs  Annual payroll: $806,000  8,600 Square Feet shop/office building  Annual lease: $36,000

 21 direct, supplier and consumer jobs  $982,908 in direct, supplier & consumer income  $29,113 local tax revenue  $12,188 state tax revenue

 It is imperative for you to articulate your successes!  Identify those people – commissioners, city council, legislators and program managers who need to hear about what your are doing!!  TELL THEM!!!!!

Blowing your horn isn’t bragging It’s insuring your future!