Virgin HealthMiles: Champions Training

Virgin HealthMiles: Member Experience Overview 2 3 1 Get active & engage with the program Enroll online at: virginhealthmiles.com/memphis Get a GoZone pedometer & download the GoZone software 4 5 Orient the audience with a simple view of the program. Show and tell with the pedometer. Use your Rewards in various ways Earn Rewards/HealthCash by uploading your physical activity

2,000 Activity HealthMiles = $15 3,000 Activity HealthMiles = $15 Task Timeline Enrollment Dates: June 6th until June 21st Task Dates : June 22nd - September 13th Task Goals: 2,000 Activity HealthMiles = $15 3,000 Activity HealthMiles = $15 4,000 Activity HealthMiles = $20 Total: $50 for 12 weeks 3

About those Rewards… $15 4,000 6/22 9/13 2,000 3,000 4,000 3,000 Members have 12 weeks from the start of the first task to accumulate as many “HealthMiles” and reach as many milestones as possible Based on your Plan Sponsors design earned rewards can be redeemed at anytime Based on your Plan Sponsors design earned rewards can accumulate for up to two years. After two years unredeemed rewards will expire. 4

Virgin HealthMiles GoZone Pedometer Captures: steps distance calories Provides Validated Activity Data Data is uploaded via USB cord (included) Requires software on member PC via iSync

Polar Activity Computers Captures – date, duration, average heart rate, max heart rate, speed & distance (depending on model) Provides Validated Activity Data Data is uploaded via Polar Service Automated transfer to Virgin HealthMiles account Members earn HealthMiles (points) for data that is captured Best option for swimming, cycling or high-intensity exercise Current owners can link their accounts Members can purchase compatible models on the LifeZone member portal

Earning HealthMiles WHAT ARE HEALTHMILES? “HealthMiles” are points that you earn for using your pedometer, entering your bio-measurements, and more. HOW DO I EARN HEALTHMILES? You can earn HealthMiles in a variety of ways. Get started by wearing your GoZone Pedometer daily and see how they add up!

Logging in to Your LifeZone – www.virginhealthmiles.com/login 8

LifeZone Member Portal Provides member access to information, engagement and rewards experiences Key content includes: Planning – exercise planning and healthy lifestyle information Activity – tracking and devices Measures – biometrics Challenges – personal challenges Rewards – redemption and discounts Message Center – program, client and coaching messages

Activity Journal

Monthly Statement

1st Email Invite Reminder Invite Activation Email Campaign Intro to Program Link to Demo Video Reminder Invite Link to Activation Webpage 12

Challenges, Competitions and Promotions Events to drive member motivation and engagement through competition, social reinforcement and fun Challenges Sponsor or Personal challenges Individual and team challenges Challenges use either steps or HealthMiles earned from all activity tracking methods Competitions Periodic member wide sweepstakes Members earn entries into sweepstake by hitting activity levels (i.e. 7,000 steps per day) Promotions Periodic member wide promotions Ex: Double HealthMiles for activity over a holiday weekend Ex: Marathon – bonus HealthMiles for walking the equivalent of 26.2 miles over 5 days. “We had lots of fun and we all got ‘moving or stepping.’ That was our main goal. Rosalinda Rangel, Harlandale School District

QUESTIONS? Additional Support? 1.800.830.4312 Call Our Help Desk: 1.800.830.4312 Email Us: healthmiles@virginhealthmiles.com 14