Branding and Differentiation Unit 3 Topic 3.1.1
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Learning Objectives Must – Define brand and identify some well known logos Should – Explain methods used by businesses to make their products recognisable Could – Identify the benefits for businesses of creating a brand
What is a Brand? Brand = a product or a range of products with a unique and easily recognisable character A company logo is one way of allowing us to recognise a company
Logo Can you identifiy the following well know logos?
But… Its not just the logo which make companies recognisable to consumers.
Colour Colour increases brand recognition by up to 80%. Colour ads are read up to 42% more than similar ads in black and white. Colour can be up to 85% of the reason people decide to buy.
Shape Large companies can make their products more recognisable to consumers by making the shape of their packaging unique.
Slogans A lot of companies use slogans to advertise their product These are designed to be catchy and immediately recognisable to the consumer Activity – Name the companies who use the following famous slogans. You have 5 minutes to complete this task.
Slogans Eat Fresh I’m Loving It Gives you Wings Taste the Rainbow Because I’m Worth It Snap, Crackle, Pop The Best a Man can Get Connecting People Have a Break Finger Lickin’ Good Once you Pop you can’t stop Where do you want to go today?
Adverts Companies use adverts to make their products more recognisable and memorable to consumers AZkJqM AZkJqM
What are the benefits of branding?
Activity Select one of the following brands. Create a poster which explains what the manufacturer does to encourage consumers to recognise and buy the product e.g. logos, colours, shapes, slogans and adverts. Coca Cola Pringles Fairy Liquid McDonalds
Learning Objectives Must – Define brand and identify some well known logos Should – Explain methods used by businesses to make their products recognisable Could – Identify the benefits for businesses of creating a brand