Consuming Ads Unit 2. Ad Buzz - The average American sees about 3,000 advertisements a day. - By high school graduation, students will have seen about.

Slides:

Advertisements

Similar presentations

Persuasion Is All Around You!

Advertisements

Advertising Dont park under this ad!. Lets think… Why do businesses advertise? What are brand name products? –What are the benefits and costs of brands.

Marketing Basics Marketing-the creation and maintenance of satisfying exchange relationships Creation-product development Maintenance-continues even after.

Tobacco Monica Vu Charles Long Eugene Talapa Alex Jong.

Advertising: Us vs. Them. Tobacco advertising goes way back… Before women “won their rights”… Before advertising was a profession… Before there was sound.

Life Skills: Advertising

Persuasion is all around you! Can you hear me now?

 Why do we buy so much?  How many cars in your driveway?  How many shirts in your closets?  How much food do you eat each day?  How many electronic.

Analyzing Media Messages

Turn Off the TV Turn On The Possibilities So…. What’s the problem with TV? So…. What’s the problem with TV?

Advertising Awareness: Criticizing Commercials.  Television  Radio  Newspapers and magazines  Internet  Billboards  Movies  Anywhere else ? Where.

Media influence in Lebanon concerning TOBACCO. A place bombarded with Tobacco ads Lebanon,,

Be a Healthy Consumer.  Advertising is a form of selling products and services.  An advertisement (ad) is a paid announcement about a product or service.

Why Focus on Stores? Stores are used as the main channel of communication by tobacco companies to reach new and current customers.

PERSUASION IS ALL AROUND YOU! Modified from www. teach.clarkschools.net/.../persuasion/CommonPersuasiveTechniques.

Advertising. Advertisements Take a moment, and come up with a few advertisements that you can remember, right off the top of your head. What was the company?

Why Do Teens Begin Using Tobacco?. Tobacco Addiction Tobacco contains nicotine. Nicotine causes addiction. addiction A mental or physical need for a drug.

Tobacco 101:The Facts. National Cigarette smoking is the leading cause of preventable death in the United States and produces substantial health-related.

Promotion is Communication

Can you list 5 reasons why smokeless tobacco is not a safe alternative to cigarettes >>>>>>>>>>

Should images like this be banned??? Why???. Smoking Learning objective: Explain why people smoke and evaluate reasons for quitting.

Smoking Health Psychology. 1950s Ads Types of Advertising TV, Radio Magazines, Newspapers Billboards.

Learning Target I can explain the advantages and disadvantages of the different types of advertising media.

ADVertising History.

Stomping Butts In Hollywood Why are we so concerned about Hollywood?

WORD GENERATION: LANGUAGE OBJECTIVES UNIT 1.16 ACCUMULATION – CONTRADICT– EXHIBIT– INEVITABLE– MANIPULATE Teen Smoking: Who is Responsible ?

October 8,  How will the advertisement help the company who is advertising?  Is there a slogan that the company uses? If so, what is it and why.

The History of Advertising Unit 1. Ad Buzz - Branding (logo) didn’t become common until the late 1800s - Products where sold generically (without a brand)

Persuasion Is All Around You! What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way.

P ERSUASIVE WRITING Advertising. W HAT IS ADVERTISING ? Advertising is a tool used to get people to want to buy something. The main reason ads are created.

Persuasion Is All Around You! “Can You Hear Me Now?”

Advertising 3 rd Grade Economics Lesson. Be An Ad Detective! Advertisers place their ads and logos all over. Be an ad detective and see if you can find.

WHAT IS AN AD? WHAT MAKES ADS WORK? LET’S MAKE AN AD?

By the age of 20, the average American has seen some one million commercial messages. Advertising accounts for 2/3 of the space in newspapers, and 40.

ETHOS AND ADVERTISING.  Much of the power of advertising comes not from LOGOS – a logical appeal to the quality of the product,  But from ETHOS, the.

Credible Tobacco Control Resources. Credible Resources 1998 Master Settlement Agreement (MSA) Tobacco Control and Prevention  Attorneys general of.

Television Food Advertising The effects on children's Health

SPORTS AND ENTERTAINMENT MARKETING MERCHANDISING AND DISTRIBUTION.

ADVERTISING Don’t park under this ad!. LET’S THINK… Why do businesses advertise? What are brand name products?  What are the benefits and costs of brands.

Unit 4 – Media Studies 8 How do advertisers target Canadian youth?

Marketing and Promotion

Consumer Health What is a consumer? Anyone who uses a product or a service.

Advertising. Focus Questions What is a brand? How do companies capture your interest in their products? Why do so many advertisements target young people?

Investigation To find out the needs of people that by sports gear To investigate into why people by sports gear and what kind of sports gear. To find out.

Title of Company Logo “catch phrase/jingle” Your Team #, Mod, Names 1.

THE MARKETING MIX. What is the Marketing Mix? The operational part of a marketing plan Set of controllable marketing tools Used to produced desired response.

Alcohol Prevention Info found from: kidshealth.org and google.com.

Advertising – Definitions and Techniques. What is Advertising?  The act or practice of calling public attention to one's product, service, need, etc.

Food Advertising Techniques. The Facts Most tv stations, magazines & newspapers rely on ads to make their money Average tv commercial is 30 secs Average.

The Impact of Image image The public image of a celebrity can make the difference between success and failure. -Media feeds public fascination -Slander-False.

Persuasion Is All Around You! “Can You Hear Me Now?”

Do Now: Intro to Advertising

Warm Up Please Identify reasons why teens may start to use tobacco.

Persuasion Is All Around You! “Can You Hear Me Now?”

ADVERTISING NOTES. company or individual that pays to advertise a product or message SPONSOR.

W HAT IS AN ADVERTISEMENT ? Write down your definition on a piece of paper. Definition: Something that is trying to influence a person to “buy” a product,

Direct and indirect advertising What money gets spent in what ways and on what sources.

+ Analyzing Advertising English IV: College & Career Readiness.

Use Your Writer’s Notebook Define ethos, pathos, and logos in your notebook. Discuss examples of each- use the commercials we watched as examples. Question.

Considerable Interest

Advertising & Consumerism

Considerable Interest

by James Appello & Sam Crawford

Tobacco Use And Teens Page 242

How and why we buy into things

Minimal Interest In Out-Of-Home Is Evident Across the Age Spectrum

Media & Advertising 45% of his/her time 60% of his/her time 2 days

PRACTICE FINDING THE ISSUE AND THE THESIS

The power of ADVERTISING.

Presentation transcript:

Consuming Ads Unit 2

Ad Buzz - The average American sees about 3,000 advertisements a day. - By high school graduation, students will have seen about 350,000 TV commercials. - Advertisers pay movie and TV producers to show their product being used by the characters – product placement

Tobacco Advertising and Teens - In 1971, cigarette advertisements on TV were banned by federal law. - In 1998, the largest tobacco companies in the United States settled a series of lawsuits with the governments of 46 states. The tobacco companies agreed to pay approximately $206 billion over 25 years for tobacco prevention. -This required tobacco companies to remove all billboard advertising and advertising in sports arenas by The tobacco companies promised to stop using cartoon characters to sell cigarettes and stop distributing “gear” such as shirts and hats with tobacco logos.

“Let the Product be the Hero” - One of the most common slogans in the ad business is to “let the product be the hero” - One of the ways to get us to buy things is to point out a problem we may have and then offer us products as a solution to that problem. -Physical problem -Social problem

What Is the Ad Really Saying? -To help make a product and its advertising memorable, many advertisements rely on a slogan – tagline.

Advertising and the Hierarchy of Needs