WKAR at the Michigan Theatre / Jackson, MI Jeanie Croope Promotion Manager, WKAR.

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Presentation transcript:

WKAR at the Michigan Theatre / Jackson, MI Jeanie Croope Promotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI Strategy to gain goodwill to bring back an audience in an area that could not see WKAR post-DTV transition Jeanie Croope Promotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI Situation beautifully-restored theatre

WKAR at the Michigan Theatre / Jackson, MI Situation partner with WKAR for screenings has a bar license big-screen simulcasts adult beverages Jackson, MI: 15% unemployment / 2 nd largest viewing community Jeanie Croope Promotion Manager, WKAR beautifully-restored Michigan Theatre

WKAR at the Michigan Theatre / Jackson, MI Planning & Guidelines all events *FREE* all events chosen by theatre manager with approval of his board promotion by theatre and WKAR WKAR rep on-site to greet guests, intro program, distribute info Jeanie Croope Promotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI Mechanics WKAR program list to theatre manager preferably 7:00 or 8:00 p.m. preferably weeknights concerts, performances, high-visual no documentaries unless relevant to the community Jeanie Croope Promotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI Past Events “National Parks” preview [DVD] “National Parks” conclusion ((TV)) Great Performances: L.A. Philharmonic Opening Night ((TV)) Great Performances at the Met: Tosca ((TV)) Great Performances: Nutcracker ((TV)) Great Performances: La Boheme ((TV)) Backstage Pass with Producer Talk Back [DVD]

WKAR at the Michigan Theatre / Jackson, MI Promotion – Michigan Theatre Posters at the theatre, in community Contact with local newspaper Targeted lists (e.g. symphony, seniors) michigantheatre.org

WKAR at the Michigan Theatre / Jackson, MI Promotion – WKAR Program guide On-air announcements (radio and TV) Social media platforms WKAR.org e-News and other publications Event calendars Press releases

WKAR at the Michigan Theatre / Jackson, MI Costs Mileage for WKAR staff rep to attend events ($ 40, unless station car is available) Flyers (if any) = almost nothing.

WKAR at the Michigan Theatre / Jackson, MI Results Most popular: National Parks Preview (325 people) The Nutcracker (200 people) Least popular: La Boheme (25 people) Opera not a big audience-getter. Scheduled in December, starting at 9:00 p.m. = fail  Overall feedback from patrons – wonderful Press: good mentions, cover story

WKAR at the Michigan Theatre / Jackson, MI The Idea Mill More family events Events with children’s character If WKAR brings in a PBS personality for its own purposes, may also include a Michigan Theatre visit / event (w/admission) Jeanie Croope Promotion Manager, WKAR

WKAR at the Michigan Theatre / Jackson, MI Jeanie Croope Promotion Manager, WKAR , Ext.