Wisconsin Rapids Community Theatre, Inc. Arts in the Community

FACTS: Arts contribute more than any other form of entertainment or recreation, direct and indirect, to local economy Each $1.00 contributed to the arts generates $13.00 additional money in economic impact Tourists who come for cultural events stay an extra day in the city and spend 50% more Arts help attract new business to a city by attracting and fostering high-quality talent allowing a greater retention of entertainment dollars fostering greater diversity creating a vibrant city center There is a direct correlation between involvement in the arts and increased success of students Arts are essential to the long-term success of a city

In order to be successful, an arts community must have: Holistic Vision Leadership Marketing Infrastructure which includes: high quality offerings premium institutions diversity of offerings multiple offerings for each segment of audience public art of great quality adequate venues to accommodate many types of art uniqueness to set the community apart

What do we do? WRCT is the only organization in Wisconsin Rapids to offer live theatre performed by local residents. An estimated 4,000 patrons attend WRCT productions each year. Approximately 200 people are involved as cast, crew and volunteers on WRCT’s four annual productions. Over the past 30 years, WRCT has provided a constant source of entertainment to greater Wisconsin Rapids area residents. From a first season of 13 performances, WRCT now offers over 25 performances each year. In the season, WRCT presented over 40 performances and events, including 7 productions ranging from fully staged productions to staged play readings. WRCT offers performing and meeting space to anyone in the community

Recommendations The arts and business communities need to work together to: create a holistic strategy set specific objectives create regional marketing plan build cooperation between the arts (without sacrificing independence) engage government policy makers determine how much money is needed over what time period identify sources of funding (i.e., sales tax, use tax, bond, private sector, philanthropy) Include arts in all efforts to improve the city!

“Evaluating the Link Between Arts & Business” Business case study conducted by The North Highland Company on behalf of the Metro Atlanta Chamber of Commerce November 29, 2001 Source of Information