Career Education Course on Cultural and Creative Industries

Objectives Understand the changes in the work world and develop positive attitude towards these changes; Explore different industries; Identify factors leading to career success; and Relate your academic and other learning experiences, in and outside class, with the knowledge and information of the six industries of Hong Kong.

Answer Image: Wikimedia Commons

Economic Contribution of the Cultural and Creative Industries Value Added: HK$62.9 billion Represented 4.1% of GDP; the ratio edged up by 0.1 percentage point as compared with 2008. Total Employment: 188,250 persons Percentage share in total employment remained at 5.4% in 2008 and 2009. Data Source: Census and Statistics Department.

Scope of the Industry Cultural and Creative Industries film, video and music performing arts design Cultural and Creative Industries art, antiques and crafts publishing architecture software, computer games and interactive media advertising television and radio Source: Hong Kong Monthly Digest of Statistics (February 2011).

Government’s Initiatives Some of the finalised initiatives Sponsoring a one-year full-time technical training programme Supporting local creative talent in a wider range of creative industries Working closely with creative industries to develop signature events Using the new media to explore new markets and promote themselves worldwide Revitalising the former Police Married Quarters on Hollywood Road Source: Hong Kong Government’s Press Release on 24 November 2010 titled “LCQ10: Development of the Six Priority Industries”.

Role of WKCD To develop the WKCD into an integrated arts and cultural district that will: Provide quality culture, entertainment and tourism programmes with a must-visit appeal for both local residents and visitors from around the world; Meet the long-term needs of Hong Kong’s arts and cultural development and foster organic growth and development of culture and creative industries; and Become a cultural hub for attracting and nurturing talents, an impetus to improve quality of life, as well as a cultural gateway to the Pearl River Delta. Source: West Kowloon Cultural District Authority. 2010/2011 Annual Report.

Role of Create Hong Kong Facilitating start-ups and development of creative establishments 2 Nurturing a pool of creative human capital which will form the backbone of our creative economy 1 Generating demand for innovation and creativity and expanding local market size for creative industries 3 CreateHK is a dedicated agency set up under the Commerce and Economic Development Bureau. Its seven strategies are: Promoting creative industries on the Mainland and overseas to help explore outside markets 4 Fostering a creative atmosphere within the community 5 Developing creative clusters in the territory to generate synergy and facilitate exchanges 6 Promoting Hong Kong as Asia’s creative capital 7 Source: CreateHK.

Potential Development in Cultural and Creative Industries Cyberport Digital Entertainment Incubation-cum-Training Centre InnoCentre Digital Media Centre Urban Design CreateHK Museums Arts and Culture Arts Development Council Film New Homes in Old Buildings for the Creative Industries WKCD Local Artistic Talent Hong Kong Design Centre Source: Facts Sheet of Creative City (May 2011).

Key and Related Businesses performing arts graphic design interior design fashion design product design live performance design services for furniture, shoes, toys and related articles theatrical entertainment Source: Hong Kong Standard Industrial Classification (HSIC) Version 2.0. (2009) Census and Statistics Department, HKSAR.

Key and Related Occupations and Entry Qualifications Required (1) Typical Entry Qualifications Typical Knowledge and Skills Required Typical Soft Skills Required Graphic Designer / Illustrator Higher diploma holder or above in graphic design or related discipline Knowledge about layout and design principles Strong sense of typography, colour, beauty and printing knowledge Solid visualisation technique Proficient in Illustrator, Photoshop, InDesign, Dreamweaver, Flash, etc. Creativity Presentation skills Project management Problem-solving Work independently and responsibly Teamwork Time Management Mature Persevering and open-minded towards broad spectrum of tasks Communicate verbally, visually and in writing

Key and Related Occupations and Entry Qualifications Required (2) Typical Entry Qualifications Typical Knowledge and Skills Required Typical Soft Skills Required Fashion Designer University / IVE graduate in design / textile discipline Proficiency in computer art work & graphic design is a must Familiar with design software Have strong sense of knit & woven Sensitive to fashion trend Preferable with training / experience in sample fitting, measurement grading or pattern making Aggressive, independent and self-motivated Cheerful, with excellent interpersonal skills and a good team player

Key and Related Occupations and Entry Qualifications Required (3) Typical Entry Qualifications Typical Knowledge and Skills Required Typical Soft Skills Required Product Designer University or Technical Institute graduated in product design studies Understand the full design and development process. Designing new products from research & analysis, idea sketches, computer renderings to prototyping stage Strong experience in the field of small appliances and product development Proficient in Photoshop and Pro/Engineering for product presentation Good interpersonal, presentation and communication skills Detail minded Proactive Able to work independently/ collaborate with a team in tight deadlines Willing to learn, highly efficient in work and strong creative sense

Key and Related Occupations and Entry Qualifications Required (4) Typical Entry Qualifications Typical Knowledge and Skills Required Typical Soft Skills Required Performing Arts Assistant University degree Preferably 1 to 2 years’ relevant experience in arts and culture Good verbal and written communication skills in English Good interpersonal skills Project Coordinator Degree from a tertiary institution or equivalent At least 2 years’ experience in multi-tasking administrative positions or event management Experience in the administration and coordination of performing arts outreach projects Good computer literacy Good command of both spoken and written English and Chinese Strong organisational management and interpersonal skills Positive team player

Key and Related Occupations and Entry Qualifications Required (5) Typical Entry Qualifications Typical Knowledge and Skills Required Typical Soft Skills Required Production Manager Tertiary level qualification in a relevant theatre technical arts or theatre management discipline Extensive professional experience as Production Manager for theatre, dance or opera companies Experience working in a Performing Arts conservatoire context or equivalent Fluency in spoken and written English

Chung Ying Theatre Company Career Stories Ms. Prudence MAK Founder and Designer Chocolate Rain Mr. KO Tin-lung Artistic Director Chung Ying Theatre Company

1 2 3 Image: Wikimedia Commons 6 5 4