Vote for a camel! Three kings corTege – the largest street nativity play in the world Dominanta Base & Direct Group for October 2014 IDN meeting in Vienna

Oct Dominanta Base & Direct for IDN2 On 6 January 2015 the Three Kings Cortege will go for the 7th time in Poland and worldwide! In 2014 held again in the streets of the 187 largest Polish cities, towns and villages For the second time took place also abroad: in the UK, Italy, Ukraine, Germany, Africa and North America 2011 – 6 cities2012 – 24 cities2013 – 92 cities

Oct Dominanta Base & Direct for IDN3 Three Kings Cortege Led by Three Kings – symbols of three continents: Europe, Asia and Africa

Oct Dominanta Base & Direct for IDN4 A street theatre, which breaks down the actor - spectator barrier. The participants are amateurs, children and parents from local schools. Replay history, not only that which occurred in Bethlehem 2,000 years ago, but the age old Polish folk traditions, of mysteries and processions, which have now been forgotten.

Oct Dominanta Base & Direct for IDN5 Experience of Christmas as a community and a family holidays Growing commercialisation of Christmas Growing need to unite Three Kings Procession - an open family event in the streets, which promotes active experience of Christmas and reminds everybody about the significance of Epiphany. Social event Back to tradition Spending time with family and friends

Oct Dominanta Base & Direct for IDN6 A fun, joyful, family event which takes place simultaneously, following a similar script and agreed terms, in the centre of 200 Polish cities Special partnership Promotion on LED screens Positioning of printed material Customized brand promotion Local posters with a common nationwide design Sponsorship gallery on the Procession website Promotion on other sites Sponsorship gallery on Procession TV Gala event for Procession sponsors

Oct Dominanta Base & Direct for IDN7 The hottest Winter party, open to anyone wanting to be together to sing Christmas carols Urban games for all age groups Competitions: Christmas Crib, painting, photographic, „Vote for a camel” Educational programmes Animals: horses, camels, donkey, sheep Carols singing – „Let’s carol!”

Oct Dominanta Base & Direct for IDN8 Strong marketing brand and original way of reaching young, active families participants on streets and town squares TV viewers One and a half hour live transmission on TVP internet visitors crowns and songbooks handed out to the Procession participants More than copies of the free one day Procession newspaper handed out.

Oct Dominanta Base & Direct for IDN9 The 2014 Procession in media Percentage of total media coverage

Oct Dominanta Base & Direct for IDN10 The 2014 Procession advetising equivalent PLN (2 MIO EUR) Advertising equivalent percentage share

Next steps -New cities -New contests -Go abroad -Whole year activity -Schoolarships …………

For more info you can enter or contact Dominanta Base & Direct Thank you very much for your attention Tomasz Kostyra