Logo Licensing: How to protect your brand while generating revenue Presented by LRG Prep.

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Presentation transcript:

Logo Licensing: How to protect your brand while generating revenue Presented by LRG Prep

History of Collegiate Licensing  LRG Founded in 1991;  194 collegiate clients today;  Royalty accounting & collection, trademark enforcement, merchandising & brand development;

Emergence of High Schools at Retail

High School Licensing  7.5 Million high school athletes per year;  More than 500 Million fans in attendance annually;  According to USA Today Sports each high school athlete is supported by at least 8 relatives/friends;

High School Licensing  3,491 participating high schools nationwide;  More than $3 Million in royalty revenues have been generated since the inception of the NFHS Licensing Program in 2010;  28 licensees including Nike, Under Armour, & Russell;

High School Licensing

Why License Your Logos? Control the use of your school name, mascot, & logo; Generate royalty revenue from the sale of licensed merchandise; Promote your brand and use unique logos to avoid trademark infringement;

High School Licensing Q&A Dick Welsh LRG Prep