INPUTS OF WORKING GROUP 3

A Sleeping Giant Turn Handball to the number sport in the World Lets not accept the under dark position

How to turn handball into A leading brand ? Existing USP : Entertainment High speed Team spirit Physical contact Closeness to players

GAME POSITIONNING HANDBALL BEFOREDURINGAFTER

POSITIONNING HANDBALL BEFORE Focusing on kids Create excitement Qualification tournaments Story telling Promotion / Attention

GAME POSITIONNING HANDBALL DURING Fan fest Stars Hospitality Frequency of the tournament More link with press More focus on the players

POSITIONNING HANDBALL AFTER Promotion Fixed calendar Follow ups on matches and statistics Ranking on the teams Stories on Social media Gardner

WISHES FOR THE WORLD CHAMPIOSHIPS IN SWEDEN Higher quality of hospitality More involvement of young people More focus on digital media Improve communication : In quantity and in quality Improve the use of the social media Professional look of the venues Promotion of the young stars Venue quality consistency Repeatable tournaments

Proposal for follow up New forum to be organised after or during the World Championships in Sweden