University of Twente Master Communication Studies May 2014

Lets introduce…….  Jeanet Luijerink →Study counselor (pre) Master CS Present: Monday, Tuesday, Thursday, Friday (Cubicus C106)  Mark Tempelman → Graduation coordinator Master CS Present: Monday till Friday (Cubicus C216)

MASTER Communication Studies (CS) The masterprogramma CS is a one year study programme (60 EC) The masterprogramme CS has been designed so that the student is personally responsible for his/her own course of study and academic progress. ↓ Within the masterprogramme students are given freedom to make choices, so the masterprogramme CS is not the same programme for all the students of Communication Studies. After completing succesfully the masterprogramme you may call yourself → Master of Sience (MSc)

MASTER PROGRAMME (1) Before starting with the master’s programme you have to choose between one out of (next year) four specialisations. -Marketing Communication -Corporate Communication -Media and Communication -Technical Communication Each specialisation includes a specific range of courses. When you f.e. have chosen for the specialisation Marketing Communication, you can choose also elective courses from the other specialisations offered!

MASTER PROGRAMME (2) For each specialisation the generic study trajectory looks as follows:  Compulsary courses (10 EC) - Core courses of the chosen specialisation ( 2 courses of 5 EC each); Offered twice per year (each semester). (It is not allowed to take more than one core course, because of the content-related overlap!)  Elective or specialisation courses (20 EC) (offered once a year!) (at least two courses within the specialisation you have chosen!)  Master thesis (30 EC)

MASTER PROGRAMME (1) ( start Sept ) Obligatory Elective Graduation Semester 1Semester 2 Block 1ABlock 1BBlock 2ABlock 2B 5EC Essentials in… 5EC Research Topics in… Master Thesis 30 EC 5EC Specialisation or elective course (1) 5EC Specialisation or elective course (2) 5EC Specialisation or elective course (3) 5EC Specialisation or elective course (4)

MASTER PROGRAMME (2) ( start Sept ) Obligatory Elective Graduation Semester 1Semester 2 Block 1ABlock 1BBlock 2ABlock 2B 5EC Essentials in… 5EC Research Topics in… 5EC Specialisation or elective course (4) 5EC Specialisation or elective course (1) 5EC Specialisation or elective course (2) Master Thesis 30EC 5EC Specialisation or elective course (3)

MASTER PROGRAMME (3) ( start Sept ) Obligatory Elective Graduation Semester 1Semester 2 Block 1ABlock 1BBlock 2ABlock 2B 5EC Essentials in... 5EC Research Topics in… 5EC Specialisation or elective course (3) 5EC Specialisation or elective course (4) 5EC Specialisation or elective course (1) Masterthesis 30EC 5EC Specialisation or elective course (2)

MASTER THESIS (30 EC) You can start with the Master thesis if………………..:  you have completed successfully your bachelor CW or pre- master CS,  you have completed successfully the Essentials course and two specialisation/elective courses, so you have completed successfully your coursework in terms of study load at least 15 out of 30 EC.

Starting with the master CS……… From the academic year(12/13) a so called “harde knip” is implemented for all bachelor and pre- master students! ↓ You can only be admitted to the Master CS at the moment you have completed your bachelorprogramma CW or pre-masterprogramme CS completely! You can start with the master’s programme in September or February. Before starting with the master CS you have to fill in the registrationform Master CS, you can find on our (master)website n%20Form%20Master%20CS%2013%2014/

For pre-master students starting with the master…… Your enrolment will switch from a premaster enrolment with a payment per EC to a master enrolment with payment of Tuition Fees. What does this mean? 1.When you pass your last course for the PM contact the Study counsellor. Admission Statement C CSA 2.CSA will contact you about how to finalize your enrolment and payment of tuition fee 3.You can choose between two payment methods: Single transfer or Payment by instalment (please arrange payment method with CSA) 4.As soon as you have signed the authorisation form you will be enrolled in the master’s programme

University of Twente Master Communication Studies Content of the specialisations and master thesis

The Master Communication Studies  Research oriented 60 EC programme, subsequent to the bachelor Communication Science or pre-master Communication Studies.  Researching communication related phenomena from a behavioural (or social sciences) perspective.  Four specialisations to start in each semester:  Corporate Communication  Marketing Communication  Media and Communication  Technical Communication  30 EC courses + 30 EC Master Thesis  Full-time programme  No part-time enrolment..!  Language of all specialisations is English

Corporate Communication  Research direction  Communication of organisations, in organisations and between organisations  An interplay between internal and external communication(s)  Main research topics  Reputation management, Public Affairs  Organisational trust and CSR issues  Identity issues (corporate, organisational and visual)  Relationships / Networking (in and between organisations)  Leadership and Employee Communication

Corporate Communication

Corporate Communication (Examples)  Online privacy concerns; do we still trust organisations online? Prof. dr. Menno de Jong Professional and Organisational Communication Dr. Ardion Beldad Online privacy concerns and trust in organisation

Corporate Communication (Examples)  Job-crafting; making our work environment work for us Dr. Mark van Vuuren Research on job-crafting and (perception of) work-meaning

Marketing Communication  Research direction  Marketing communication focusses on the effects of communication means (i.e. advertising), environmental (design) aspects as well as aspects of message content, on consumer behaviour.  Main research topics  Consumer responses towards CSR communication  Consumer information processing  Service environments and service encounters  (Multi-) Sensory marketing  Brand equity, Brand personality and Brand activation

Marketing Communication

Marketing Communication (Examples)  Brand activation and content marketing; adding consumer value Prof. dr. Ad Pruyn Marketing Communication and Consumer Behaviour Dr. Sabrina Hegner Brand management and Consumer Trust

Marketing Communication (Examples)  Healthy food products; how do consumers process information? Dr. Svetlana Bialkova Consumers Information processing strategies

Media and Communication  Research direction  Media and Communication is about developing an understanding of the psychological processes behind (new) media use and media design in order to effectively translate that knowledge into media design and communication strategies.  Research topics  Implementation and effects of E-government strategies  Adoption and user centered design of (new) media  Effects of multi channelling and cross-media strategies  The dynamics and effectiveness of social network communities  ICT and (new) media usage in and between organisations

Media and Communication

Media and Communication (Examples)  Social media taken for granted?; Facebook vs WhatsApp policies Prof. dr. Jan van Dijk Member of “Cohen-committee”, investigating the riots in Haren.

Media and Communication (Examples)  Adoption and integration of (new) media in education Dr. Alexander van Deursen Adoption and Use of (New) Media Technology

Technical Communication (new specialisation)  Research direction  Technical communication is concerned with how we use and perceive (instructional) communication related to products or services  It also addresses how communication means, supporting technological innovations, can best be designed for optimal usability  Finally it also incorporates intercultural aspects as a result of the globalization of consumer markets  Main research topics  Instructional Design  User Support  Philosophy of Technology  User Centered Design of (New) Media

Technical Communication (new specialisation)

Technical Communication (Example)  Document design and communication effectiveness Prof. dr. Menno de Jong Professional and Organisational Communication

Master Thesis CS  Learning goals 1.The student is independently or autonomous capable of designing a research project with sufficient practical or public relevance as well as theoretical impact within the fields of study related to the master Communication Studies. 2.The student is independently or autonomous capable of conducting and managing a research project in terms of the execution of desk research, field research and/or (quasi) experimental research. 3.The student is independently or autonomous capable of reporting about the conducted research, based on the academic writing rules and principles related to the field of study and type or genre of the document. 4.The student is capable of orally presenting the outline and key findings of the research, relating the findings to the communication practice as well as answering (non-)expert questions regarding the research.

Master Thesis CS  Positioning  30 EC Research assignment  Positioning of the Master Thesis CS

Master Thesis CS  Orienting and start-up process  During each semester an information meeting will be organised regarding the start- up process of the master thesis.  Expected end of October in semester one of the academic year  Also negotiate the information on the graduation website:   Orientation means regarding the master thesis  Content of the courses within the master programme  Research Topics course (continuing master thesis based on written proposal)  Profile webpages of teaching and/or research staff  Future career interests  Collaboration with external organisations

Master Thesis CS  Orienting and start-up process  Collaboration with external organisations is possible; though:  Feasibility is depending on research question(s)  Possible trade off between internship and research  Consider the degree of independence as a researcher

University of Twente Master Communication Studies May 2014