May 28, E-Commerce ‘Attracting More People through Better Web Design’ by Duke Duyck Total Design Creations
May 28, Website Traps No Context Poor Navigation Clutter Bad Animations Pop-up Screens Too many Graphics Wall-to-wall Text Reverse Text Bad Colours Page Inconsistencies Browser Problems Obsolete Pages Security Problems Delivery Problems
May 28, Major Areas Web Design Customer Service Marketing
May 28, Web Design Objectives Selling Leads Credit Cards Direct Contact
May 28, Professional Web Design Professional Business Objectives Target Market Representative Strong Design Customer Focus Security
May 28, Added Value Goodies Customer Activity Address Response
May 28, Web Site for Business Business Description Products & Services Benefits Price List Order Page Contact Page
May 28, Customer Service ‘Invisible’ Service Tech Support Helping Customers Friendly Compassionate Knowledgeable People Tools Environment
May 28, Marketing Off-line / On-line Website Newsgroups On-line Community Link-Exchange
May 28, Search Engines Domain Name (URL) Site Title Meta-tags (keywords, description) Tricks Major Search Engines Other Businesses Partnering
May 28, Please Remember: "You may need the extra goodies to have your customers come back to you, but it takes good web design to pull it off effectively."
May 28, top Search Engines + 2 Directories AOL Searchhttp://search.aol.com/ Alta Vistahttp:// Dogpile Excitehttp:// Google GoTo Hotbot Infoseek Lycoshttp:// Mammahttp:// Magellan MetaCrawlerhttp:// MSN Searchhttp://search.msn.com/ Webcrawler Yahoo Directory