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Copyright 2007, Confidential and Proprietary2  Local Search 6B Internet searches per month – 180M per day 20% of those searches were local – trying to find a local business Top 4 Search Engines = 85% of all Internet Searches Top Search Engines Source: Kelsey Group 2006

Copyright 2007, Confidential and Proprietary3  Evolution of Search Engines 80% of users recognize paid listings as advertisements 70% of users used search to find a local business 46% used search to find a local business in the last 90 days 49% used a general service term + a geographical modifier 68% will use a phone number on a website to contact the business How Search Engines are used has Changed…. Sources: Nielsen | NetRatings November 2006

Copyright 2007, Confidential and Proprietary4 TrafficMAX Ads Appear Here Keyword phrase FREE (ORGANIC) LISTINGS PAID LISTINGS SEARCH ENGINE OPTIMIZATION (SEO) SEARCH ENGINE MARKETING (SEM) 46% of Internet users used a search engine to find a local business in the last 90 days - Nielsen NetRatings.

Copyright 2007, Confidential and Proprietary5 Guaranteed Clicks Qualified Local Traffic Turnkey Solution Saves Time Fixed-Fee Pricing Paced Web Presence Powered by WebVisible What is TrafficMAX?

Copyright 2007, Confidential and Proprietary6 TrafficMAX Tiers and Business Categories  4 Tiers of Business Categories

Copyright 2007, Confidential and Proprietary7 TrafficMAX Packages & Pricing  Three, Six, and Twelve Month Packages  Larger Click Packages available on a per quote basis

Copyright 2007, Confidential and Proprietary8 Clicks = Leads = Customers = $$$  How Can You Help Your Advertiser Convert Leads into Sales?  Visit their website with a consumer perspective  Does it have an offer? A call to action? Does it say “pick me”?  Is the website a true doorway into the business?  Can They Track Where Leads Come from and Conversion Rate?  Build in “trackability” by having leads go to a special page  Unique offer or coupon or telephone number  Focus TrafficMax keywords on specific products or services

Copyright 2007, Confidential and Proprietary9 TrafficMAX Profile Page We can build a Profile Page if advertiser does not have a web site or cannot make changes to current web site. Example is at: Takes 3-5 business days Format is fixed – content is totally customizable Includes Google map and link to advertiser’s web site, if applicable. Call to action promotion / offer greatly increases response rate of TrafficMAX ad. Can highlight seasonal items or special events. Company logo

Copyright 2007, Confidential and Proprietary10 Reach 98% of local searchers through the TrafficMAX network. TrafficMAX Recap Broad Reach Targeted Advertising Fixed Pricing Turnkey Solution Guaranteed Clicks Get guaranteed qualified local leads delivered to your website – another door into your business. Fixed fee pricing – you know what you will pay for Local Search every month, and the you know how many leads you will get. Save your time and money by using TrafficMAX. We bid on the keywords, manage the Search Engines, and track the results for you. TrafficMAX guarantees traffic to your web site – you do not pay for clicks you do not receive. Flexibility Online campaign management – 24/7 via the new Merchant Center. Monitor traffic, change keywords, fine-tune your campaign.

Copyright 2007, Confidential and Proprietary11 TrafficMAX Target Market 1. Any product heavily researched on the Internet  Auto  Real Estate  Medical 2. Any business that sells a big ticket product or service  Recruitment (i.e. large employers that have constant hiring needs)  General contractors / home improvement / remodeling / landscaping  Furniture  Assisted living homes 3. Any high-usage Yellow Pages category  Florists  Tire dealers / auto repair  Doctors / Lasik surgeons / chiropractors  Restaurants / wedding planners  Electricians / plumbers / HVAC

Copyright 2007, Confidential and Proprietary12 Sales Preparation You Must Be Prepared Before Going On the Account: 1. Review your Customer’s Website 2. Print out at least two types of searches from Google, Yahoo, etc. - Find a term where they show up easily (e.g. their business name) - Find a term where they don’t show up (e.g. San Jose auto dealers) - Identify potential competitors who do show up 3. Visit Overture Keyword Tool Size local search market for your customer by testing some search words 4. Gather key information - Average sale / average profit from a sale / lifetime value of a customer - Have advertiser estimate a conversion rate (3-5% is fairly typical) - Utilize formula on back page of collateral to determine ROI 5. Bring pricing, contract and a click package recommendation

Copyright 2007, Confidential and Proprietary13 Questions?

Copyright 2007, Confidential and Proprietary14 “Why can’t I find my ad?” Your ad will not appear on every search engine, each time to search for it. However, it will appear with enough frequency to deliver your guaranteed number of clicks. The more clicks you buy, the more likely your ad is to appear when you search for it. This means that you might have to perform several searches using your keywords to see your advertisement. A vanity search can be used to find your ad, by searching for your business URL on Google, Yahoo, etc. On Google, you can find your ad by searching for your URL or business name. A vanity search may not produce your ad if your account has reached its performance target or has fulfilled the contracted number of clicks. Overcoming Objections “Why can’t I find my ad?”

Copyright 2007, Confidential and Proprietary15 Search engines can only target down to the DMA level based on a user’s Internet Protocol (IP) address. TrafficMAX takes the extra step to use a local geographic term in your ad (e.g. San Gabriel auto repair). This lets the search engine user know where your service area is located. Thus, the search engine user will only click on your ad when he or she truly is interested in your business. “I live in Whittier. I don’t do business with anyone outside the Valley area, yet the package you sold me covers all of the Los Angeles DMA. How can I target my ads to my town? Overcoming Objections

Copyright 2007, Confidential and Proprietary16 You may be able to buy clicks on search engines for less, but we feel that your time has value as well. TrafficMAX purchases clicks for you on 30+ search engines that capture 98% of the search audience. WebVisible has professionals who determine the keywords associated with your business that will draw the best results. TrafficMAX sends you monthly reports and monitors your activity continuously. “I already buy clicks from Google at a lower price than TrafficMAX. Why should I do business with you?” Overcoming Objections

Copyright 2007, Confidential and Proprietary17 The search engines do not allow multiple buys to be entered for the same URL. Custom programs that exclude certain search engines can be developed, but this is not recommended. “I currently buy clicks from Google and Yahoo. Can I still buy from you? Do I have to cancel my current ads on their search engines?” Overcoming Objections

Copyright 2007, Confidential and Proprietary18 No. This is a performance based product, which means that you aren’t buying static inventory, you’re buying performance – clicks in this case. The total number of clicks generated in a given month is determined by the interest of the consumers – the search engine users. Therefore, it is impossible to “corner” the market, as the market is always changing. “Can I buy all of the inventory you have and block out my competitors?” Overcoming Objections

Copyright 2007, Confidential and Proprietary19 No, the left hand side of Google is used for organic search results. These links are based on the relevancy calculation that Google uses. These links are not for sale and cannot be impacted by Search Engine Marketing. “If I buy clicks from you, will it help get me to the top on the left hand side of Google?” Overcoming Objections

Copyright 2007, Confidential and Proprietary20 Build in trackability in their website or on their landing page Clicks in the monthly report are ones you received from TrafficMAX. The report also contains a running total number of clicks since activation. “How can I tell the difference between the organic clicks I receive and the ones you send me?” Overcoming Objections

Copyright 2007, Confidential and Proprietary21 Sorry, that information cannot be captured. Search Engines do not provide or capture this information. Build a registration form into their website to make capture of this information voluntary on the part of the user. “Can I get a list of the people who come to my site? Like an AIN Telephone Number that gives me Name, address, time of day etc.?” Overcoming Objections

Copyright 2007, Confidential and Proprietary22 A click is a click, it doesn’t matter what search engine it comes from. How a customer arrives at your website should not be important, as long as customers are finding your web site. Can I pick what search engines my ads run on? Some of the search engines you offer I have never heard of before.” Overcoming Objections