Creative industrial possibilities of media and technology interface within Eastern partnership Raimonda Laužikienė, Klaipeda Economic Development Agency (KEDA)
How creative industries strategies shape up a future of business
What is creative industries? CREATIVE INDUSTRIES “..which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of intellectual property” (UK Department of Culture, Media and Sport) are decisive in advancing towards the knowledge-based economy. THEY COMPRISE advertising, architecture, crafts, design, film, photography, broadcasting, software/ games, (electronic) publishing, music, visual and performing arts.
CULTURAL SITES VISUAL ARTS PRINTED MEDIA DESIGN CREATIVE SERVICES NEW MEDIA AUDIOVISUALS PERFORMING ARTS TRADITIONAL CULTURAL EXPRESIONS CREATIVE INDUSTRIES HERITAGEARTSMEDIA FUNCIONAL CREATION UNSTADT classification of Creative industries
The creative catalyst DESIGN Social well being & community Business & finance Science & ecology Technology & communication
Design perspective styling user-centered design management strategy of design driven innovation social entrepreneurship design as urban regeneration
~0.8% of the Lifecycle-Investment are for Design ~80% of customer’s buying decision are by Design User-centered design
Design driven innovation INNOVATING BY COMBINING PROVEN TECHNOLOGY
Hippo Water Roller Source: Design revoliution DESIGN - Green & social
LifeStraw Personal DESIGN - Green & social Adaptive Eyecare Source: Vestergaard FrandsenSource: Joshua Silver
BoGo lights DESIGN - Green & social Low-cost prosthetics for landmine victims Source: GadShaanan Design Source: SunNight Solar
Hybrid energy delivery device GROW DESIGN - Green & social
Hybrid energy delivery device GROW Source: SMIT
DESIGN - Green & social Aqua Pac Solar cooker Source: Source: Solar Solutions
One laptop per child XO computer Source: fuseproject, OLPC, Massachusetts institute of Technology Media Lab The dissemination of technologies. “Leapfrogging”
Creation of an iconic eco-roof in a public space associated with one of the pedestrian roads in the centre of the city. It enhances a creative atmosphere through design, culture, leisure, specific lighting, rain protection, temperature control, etc. Benchmarks: Clark Quay (Singapore) Design as urban regeneration Eco-roof Source:
Creative Growth (INTERREG IVC): To contribute to European competitiveness and accelerate regional economic growth through the development of the creative sector as a new business sector [LP: Östsam Regional Development Council - SW] CITIES (INTERRREG IVC): To improve regional and local policies addressing the promotion of creative industries, namely creative entrepreneurship and urban regeneration [LP: Municipality of Klaipeda – Lithuania] Creative Metropoles (INTERREG IV C): To strengthen the capacity and effectiveness of public support to unlock and support the economic potential of the creative economy [Riga City Council - Latvia] CCC – Creative City Challenge (INTERREG IVB – North Sea): To strengthen the innovative capacity of cities through the development of urban creative clusters. [LP: Hamburg University of Applied Sciences – Germany] URBAN CREATIVE POLES (Baltic Sear Region). LP: Brandenburg University of Technology Cottbus-Germany (from 2011) European Creative Projects
Klaipeda Economic Development Agency, H. Manto , LT Klaipeda, Tel