out with the old…  in with the new... 

ART DECO

SURREALISM

ADVANCES IN TECHNOLOGY/TECHNIQUES nylon fibers- marketed by DuPont, 1938 shown at 1939 World’s Fair emergence of the zipper started out as a “hook fastener” universally accepted by the mid 30’s B.F. Goodrich bias cut- using the diagonal direction to achieve drape and stretch Madeleine Vionnet

trend: exposed back tanning became fashionable formerly associated with poor/working status now, a healthy glow was sexy

SILK/ PRINTED FLORAL SILK DRESSES designs varied from a cottage garden print to more exotic oriental blooms silk was an appropriate match to the long, sleek dresses of the 30s

TREND: RUFFLES ruffles made from tiered layers of fabric helped designers to accentuate the female form phased out by the 1940s

Gertrude Lawrence actress long sleeve dress & jacket narrow stripes ↵ popular in early/mid 1930s

HIGH CAP SLEEVES Robert Piguet was a pioneer designer for these Romantic sleeves aka “puff sleeve” worn to parties

HALTER DRESS

SWIMWEAR

SHOES

DESIGNER: ELSA SHIAPARELLI French designer, eventually came to America influenced by surrealist art worked with Salvador Dali was successful at publicizing her work

HATS small and shallow styles perched to one side and to front exposed hair in the back 1930s Hair1930s Hair

Common Fabrics Wool Flannel Tweed Linen

EARLY 1930S Great Depression Conservative fashion Close cut suits Somber colors Greys, browns, beige, or light blues

SUITS Early 30’s Fitted Single or double breasted lapels Button fastenings Wide shoulders Introduction of the knitted waistcoat

SUITS CONT’D Late 30’s More generous cuts Jackets with padded shoulders Fuller sleeves

TROUSERS Creased and cuffed at the bottom Businessmen Tapered trousers Younger gentleman Flowing trousers with long coats in the zoot suit style zipper replaced buttons in many garments

LATE 30’S Greater economic stability Freedom of expression Hollywood and the glamorous world of celebrities

UNDERGARMENTS Loose underpants and vests Boxers and briefs Elastic waistbands Y-Vent brief style were invented by jockey in 1934

SWIMWEAR Constructed from wool One piece that covered the chest area with straps over the shoulders Panel over the front leg openings Introduction of swimming trunks

ACCESSORIES Pocket handkerchief Silk scarves Leather gloves Sunglasses Hats Bowlers and fedoras Trilbies and boaters

HAIRSTYLES Short hair Beards were unacceptable Short mustaches were popular

FOOTWEAR Popular colors Black, brown and tan leather, and two toned brogues Loafer shoe currently on trend began its popularity in the 30’s