Spring Training Blitz. 2 Goals » Increase Trained Stores Sales Trend over Non-Trained Stores by 5% ▪ By RDC ▪ April & May Sales » Increase Associate Awareness.

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Presentation transcript:

Spring Training Blitz

2 Goals » Increase Trained Stores Sales Trend over Non-Trained Stores by 5% ▪ By RDC ▪ April & May Sales » Increase Associate Awareness ▪ Packaging & Cutting Changes ▪ Upcoming New Products & Promotional Calendar

3 Overview » When: April 1 st – 30 th ▪ Choose Two Weeks » Where: Targeted Markets » How: Multiple Trainings per Day ▪ District, Cluster, Store Trainings » Who: Teams of Two (Optional) » What: Communication & Training Update ▪ Packaging and Product Update ▪ Cutting Changes ▪ New Product Launches, Expansions and Promotions

4 Preparation » Step 1: ▪ Select Target Markets/Stores » Step 2: ▪ Set Up & Hold Lowe’s DM / Store Manager Meetings » Step 3: ▪ Create Blitz Calendar – Submit to Lowe’s Team Captain by 3/27 » Step 4: ▪ Review All Training Documents

5 Sell In » Store Level ▪ Blitz Flyer –Fax to: PTC. (Store#) » District Level ▪ Lowe’s DM Sell Sheet

6 Agenda » Two Hour Training ▪ 2hr - In-Aisle –Review:  New Product Packaging Changes  Cutting Changes (Aluminum/Vinyl, Vertical Head rail, Faux Wood)  Remaining Categories (Vertical Vanes, Cellular, Roller Shade)  Upcoming New Products, Promotions & Contest

7 Wrap Up Review Product Launches/Expansions » New Product Launches ▪ Sizable Woven Woods (2 RDC Test) ▪ Printed Honey Pine Faux Wood (9 RDC’s) » Program Expansions ▪ Printed Walnut Faux Wood (6 Additional RDC’s) ▪ Cordless Cellular Shades (9 Additional RDC’s) Walnut Honey Pine

8 Wrap Up Review Promotional Calendar & Contest » Promotional Calendar ▪ New Lower Price (April) –Select Faux Wood Skus ▪ CSN Sales Associate Contest –May 2 nd – July 31 st –Region and District Winners » Faux Wood End cap ▪ June – September

9 Follow Up » Communication ▪ External –Success Template  Lowe’s DM, Store Mgmt ▪ Internal –Success Template  Rep submits best success template to Lowe’s Team Captain  Team Captain selects best success and submits to Lauren DiGuiseppe  Top 8 success stories shared with Lowe’s Channel, Billing Meeting, Lowe’s Corporate –Training Tracking  Formal Entry in Comments Box  Example: “Blitz, 10 associates”