Betty Danny Lia Leah Christine

I. Introduction Leah II. SWOT of I-phone A. Strength Christine B. Weakness Lia C. Opportunity Danny D. Threat Betty III. Conclusion Betty

Let’s iPhone!

Functions of iphone Smart phoneCamera phone (5Megapixel) Multi-Touch :Big screen Various software Online store: App store Internet client: Wi- Fi,

 The high price approximately $  Simple color black/ white  Complicated functions such as WiFi, Camera, Video Recording and Editing  Glass screen fragile

 Taking the initiative---Smart phone  Take the emotion as the starting point

 Products launch on summer vacation

 Concise style (without any extra useless buttons)

 Designed for the people, especially the young

 Apple iPhones → Popular “Smartphone”  The main threat: Other Smartphones  Blackberry  HTC  長江 NO.1 ( 山寨機 )  Google Nexus One

HTC

 Other Smartphones:  Imitating the similar function  Enhancing better function  Cheaper price

The “Threat” to iPhones:  Other Smartphones  Function  Price

 Jan. 6, 2010  America  Basic function:  Animated desktop  Touch panel  GPS  3D albums

 “Google” Function:  Google MAP  Google Search  Gmail  Google talk  Short cut menu

 螢幕尺寸〈對角線〉  公分、重量 133 公克 130 公克  作業系統 iPhone OS Android2.1  記憶體 8GB 16GB 4GB (~32GB)  相機 ( 畫素 ) 200 萬 500 萬  輸入法 多重觸控 觸控  影音 影音儲存、播放 影音擷取、儲存、播放  音樂 ( 下載 ) 蘋果 iTunes 音樂商店 亞馬遜 MP3 商店

 The Price:  About 529 U.S. dollars ≒ 16,843 N.T. dollars ‧ Strategy:  Lowering the price by cooperating  Cooperated price: About 179 U.S. dollars ≒ 5699 N.T. dollars

 Increaing the competitiveness:  Creative marketing strategies  Beautiful design  More functions

 An iphone is not a cell phone with the computer function, but is a cell phone “and” computer.  There are lots of opponents who also invent the Smartphones in the technology industry.

 However, iPones possess the advantage of inventing the products previously.  Therefore, iPhones can hold this advantage and create more strategies to attract more consumers.

  ​ pdf  ​ questio n?qid=  zone.com.hk/discuz/ ​ viewthread.php?tid=17582 

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