IBM Corporation IDATE November 20, 2003 Investment in the Mobile Enterprise Scott Stainken General Manager, Global Pervasive/Wireless e-Business

e-business on demand © 2002 IBM Corporation Page 2

e-business on demand © 2002 IBM Corporation Page 3

e-business on demand © 2002 IBM Corporation Page Mobile Operators are expecting dramatic growth in the next 3 years for wireless data revenues with enterprise applications carrying the highest growth 3X in 3 Years Typical European Mobile Operator Wireless Data Revenue Plan Exponential Growth  Enterprise IT spending project to grow from $18B to $55B market between  Services represents over 60% of opportunity

e-business on demand © 2002 IBM Corporation Page 5 Information that follows you around Click-browse-type or speak Seamless roaming Automatic device provisioning Connected Devices Connected Devices Silos of device software Devices Information Click-browse-type Roaming Manual device provisioning The New Pervasive Reality Yesterday Today Mobile middleware Mobile middleware

e-business on demand © 2002 IBM Corporation Page 6 Key Solutions Sales Force Support Field Force Automation Mobile Office Customer Relationship Management Workforce Mobility Asset Monitoring Inventory and Logistics Transportation and Traffic Management Equipment Management Enterprise Operations Entertainment Services Connectivity Services Transaction Services e- Commerce Information Services Service Delivery

e-business on demand © 2002 IBM Corporation Page 7 Field Force : Ricoh Challenge ● Allow field technicians to effectively manage servicing customers using the GSM network. ● Eliminate unacceptable response times and allow real-time access to maintenance records. Solution  IBM Mobile Technology Services solution including:  IBM WebSphere Transcoding Publisher  IBM WebSphere Application Server  Nokia 9110 phones Business Benefits  Boosts dispatcher productivity by 40% and delivered cash payback within one year of implementation.  Increases the number of customer engagements by technicians, resulting in 10 to 15% ROI.  Enhances customer satisfaction by speeding response times.

e-business on demand © 2002 IBM Corporation Page 8 BUSINESS CHALLENGE: SNCF, France’s national railway, wanted to upgrade its coaches with interactive services granting access to information and entertainment channels. SOLUTION: IBM developed a wireless e-business solution that created a business-to-passenger portal complete with host communication and interfaces with content providers via WiFi & GPRS. BENEFITS: SNCF expects that full implementation will lead to increased customer satisfaction and market share Multi-media Services over WiFi:SNCF Click TGV

e-business on demand © 2002 IBM Corporation Page 9 1.Orange device 2.GPRS network 3.SW + Server + Services 4.Entreprise Messaging serveur Orange & IBM in France partner to promote Orange Bureau: a complete, simple solution for SMB enterprises to access mail/PIM over GPRS phone/PDA ● Orange Bureau is an Orange Offer: One Stop Shopping ● Complete solution with device, subscription, server, SW and installation service ● Joint GTM: Roadshows, Tele-marketing, Channels

e-business on demand © 2002 IBM Corporation Page 10 Sales Force Automation – Pfizer Oy Business Problem - Replace current SFA tool with a solution to make sales call management and reporting more effective, speeding up and smoothing out the appointment booking process with the ability to automatically update employee diaries and report on call feedback. Solution – An SFA solution used for territory planning, targeting and segmentation, detailed analysis and administrative tasks. The second device was implemented, PDA and cellular phone combined into one device with the Nokia 9210 Communicator. The device runs an SFA application allows employees to do activity planning and reporting. Benefits – Allowed for: More Calls Better Calls Increased Motivation Lower Costs

e-business on demand © 2002 IBM Corporation Page 11 Nextel-IBM Alliance Mission: To jointly develop, market and deploy state-of-the-art wireless solutions. ● IBM and Nextel have aligned to provide a range of integrated information technology resources and wireless business solutions. ● The partnership combines IBM’s systems and solution integration capabilities with Nextel’s cutting-edge wireless communications capabilities. ● Together, we deliver complex, market- driven, end-to-end solutions to meet and exceed the complex wireless voice and data needs of large enterprise and government customers.

e-business on demand © 2002 IBM Corporation Page 12 Investment in the Mobile Enterprise  Enterprise Investment continues to grow in Wireless and Mobility Solutions  Explosion of access and devices will create large opportunities for Service Providers and Systems Integrators  Open Industry Standards are the key to accelerate growth

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