MAHINDRA GENIO
PICKUPS – TODAY’s EMERGING SEGMENTS WORK AND PLAY WORK PLAY
INSIGHTS AND NEEDS FROM SEGMENTS WORK AND PLAY Customer needs VERSATILE WORK Load carrying ability Fuel efficiency Low cost of ownership WORKHORSE BOLERO PU Customer needs PLAY Stylish, tech-packed Power and thrill Go-anywhere ability ALL – TERRAIN SCORPIO PU Customer needs
THE MORE THE PICKUP SEEMS TO EVOLVE THE MORE IT STAYS TRUE TO ITS ORIGINAL PROPOSITION VERSATILITY WHAT THE CUSTOMER ACTUALLY WANTS
OUR TARGET CUSTOMERS SELF EMPLOYED PROFESSIONALS ENTERPRENUERS SMALL BUSINESSMEN CONTRACTORS WORK HARD ON WEEK DAYS SPENDING TIME WITH FAMILY ON WEEKEND SMART CHOICE MAKERSURBAN SEEKING THE BEST OF BOTH WORLDS MATURE
GLOBAL CUSTOMERS INSIGHTS
TOWING ABILITY STYLE COMFORT & CONVENIENCE SAFETY TOUGH & DURABLE CREATURE FEATURES TARGET CUSTOMERS’ NEEDS? HIGH PAYLOAD HIGHWAY CRUISING RELIABILITY FUEL EFFICIENCY BUSINESS NEEDS PERSONAL NEEDS COMMON NEEDS
VOICE OF THE CUSTOMER WHAT IS A VERSATILE PICKUP? DESIGNED TO MEET VARIED & DIVERSE NEEDS PAYLOADUTILITYCOMFORTSAFETYTECHNOLOGYSTYLE
WORK Category Class payload (1.25 tons) Biggest cargo tub for double cab Tough & voluminous SC cargo box PAYLOAD VERSATILITY AT WORK
WORK Under-seat tray for storage Laptop charging points Aircraft style trays on seat- back UTILITY VERSATILITY AT WORK
WORK AND PLAY COMFORT Tilt adjust steering Most spacious cabin Ergonomically designed most comfortable seats VERSATILITY AT WORK & PLAY
WORK AND PLAY SRS AirbagsAnti-lock brakes Crumple zones to reduce impact SAFETY VERSATILITY AT WORK & PLAY
PLAY Digital Display that keeps you updated Modern, powerful mHawk engine Steering mounted audio & cruise control TECHNOLOGY VERSATILITY AT PLAY
PLAY Roll-over bar for added style Aggressive front grill Aesthetically designed cargo box STYLE VERSATILITY AT PLAY
Engine Type mHawk, CRDe, DOHC, 16V, VGT Cubic Capacity2179 CC Max Power120 PS ( RPM Max RPM Gearbox5 Speed manual Tyres215/70 R15 Fuel tank74 litres TECHNICAL SPECIFICATIONS Suspension Front Independent Coil springs, Double Wishbone type with Anti-roll bar RearLeaf spring Brakes FrontDisc and calliper type RearDrum type
TECHNICAL SPECIFICATIONS Vehicle Dimensions Single CabDouble Cab Wheel base3200 Overall width1850 Overall length Overall height1880 Cargo Dimensions Length Width1660 Height490 Loading height730 Weight and Payload (kg) Single CabDouble Cab Kerb weight (2WD / 4WD) 1,7201,820 1,8801,980 Payload (2WD / 4WD) 1,2601,160 1,1001,000
GENIO PROMISE SPACIOUS & COMFORTABLE WITH CAR LIKE FEATURES BEST IN CLASS PAYLOAD AND UTILITY PERFORMANCE
WORK Utility Cargo space Payload PLAY Style Cabin space Comfort PLAYWORK GENIO PROMISE
PICKUP THAT ENABLES BOTH MAKES WORK LIKE PLAY AND PLAY LIKE...PLAY
A GLOBAL PICKUP IN TRUE SENSE A PICKUP THAT COMBINES ALL THE DESIRED ATTRIBUTES IN ONE PACKAGE
COMBINATION OF THE BEST
THANK YOU