Drew McManus, principal 416 W. Washington Blvd. #2 Oak Park, IL 60302-4004 708-445-2675 |

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Presentation transcript:

Drew McManus, principal 416 W. Washington Blvd. #2 Oak Park, IL |

Defining Goals Institute of Outdoor Drama 2013 National Conference 2 #1 Improving The Event Experience Answering immediate who, what, where, how, and when type of inquiries. #2 Turning Negatives Into Positives Responding right away with a personal reply and inviting to follow-up. #3 Administrative Impact Will success increase, decrease, or reallocate administrative resources and are you prepared for the answer(s)?

Tell Them What You Want Institute of Outdoor Drama 2013 National Conference 3 Provide A Usage Roadmap Let patrons know they can use social media outlets for customer service queries. Twitter Is Ideal For Time Of Event Help Incorporate customer service monitoring terms and post begin/end tweets. Facebook Provides Added Stickiness Increased ability for extended conversations over multiple days.

Institute of Outdoor Drama 2013 National Conference Twitter Page Overview 4 Sidebar content inserted into background image ideal for customer service info and terms. Header image could include additional text content.

Institute of Outdoor Drama 2013 National Conference Take Home Goodies 5 Online Downloads A copy of this presentation plus DIY Twitter and Facebook psd templates. Head on over to Additional Resources Photoshop templates, twitter multi-account management, and QR code generators that can initiate social account actions.