Knowledge Management Looking Back, Looking Ahead-- and Its Future for the Three Sectors Brook Manville, United Way of America Mitre Corporation TEM Dec 5, 2007 PLEASE ATTRIBUTE AUTHORSHIP OF THIS PRESENTATION IF ANY PORTTION RE-USED. © Brook Manville 2007 Brook Manville

Mitre TEM Presentation © Brook Manville Overview KM LOOKING BACK KM LOOKING AHEAD IMPLICATIONS FOR: –For-profit –Not-for-profits –Government COMMENTS AND QUESTIONS…

Mitre TEM Presentation © Brook Manville Prognostication… The future looks pretty much the same as the present… only longer!

Mitre TEM Presentation © Brook Manville The journey and the (First Gen) S-curve of KM…. discovery development integration (1980s-1990s)

Mitre TEM Presentation © Brook Manville The journey and the First Gen S-curve…. Peter Drucker et al Intellectual Capital the Learning Organization intangibles accounting data-information-knowledge- wisdom …etc, etc, etc discovery

Mitre TEM Presentation © Brook Manville The journey and the First Gen S-curve…. Functional colonization: –Corporate libraries –Strategy & Planning –Marketing –OD –HR –IT Consultants & vendors galore Systems thinkers & chaos theory Learning communities Measurement and ROI development

Mitre TEM Presentation © Brook Manville The journey and the First Gen S-curve…. Tightly linked to strategy People-based knowledge augmented by technology Understanding of culture and collaboration, embedded Whole system approach Business metrics Taken for granted integration

Mitre TEM Presentation © Brook Manville First Gen KM: Effectiveness of the Organization STRATEGY PROCESS & ORGANIZATION & CULTURE TECHNOLOGY PEOPLE

Mitre TEM Presentation © Brook Manville The parallel First Gen S-curve….Knowledge advisory and product/service offer to clients & customers build a new business

Mitre TEM Presentation © Brook Manville Innovation & Revenue Package Sell Learn

Mitre TEM Presentation © Brook Manville Key Attributes: First Gen Identifying and managing the known Leveraging assets of the company Disciplined practice

Mitre TEM Presentation © Brook Manville Discontinuity! global competition internet disaggregated value chains learning through practice 1990s- 2000s quest for more performance search, networking, web 2.0 Outsourcing and core competences deeper understanding & integration

Mitre TEM Presentation © Brook Manville Looking ahead the shift effectiveness of the organization the power of the cross boundary network

Mitre TEM Presentation © Brook Manville The (next) S-curve for KM….(Second Gen) The Power of Cross- Boundary Network(s)

Mitre TEM Presentation © Brook Manville The emerging Second Gen S-curve…. discovery development integration (1990s-2010-???)

Mitre TEM Presentation © Brook Manville The emerging Second Gen S-curve…. real focus on knowledge of people the proliferation and pursuit of communities of practice web-based learning communities and portals learning and exchange processes beyond organizational boundaries collaboration becomes a science discovery

Mitre TEM Presentation © Brook Manville The journey and the Second Gen S- curve…. learning and knowledge partnerships and value chains with suppliers, partners, customers social network analysis and network economics social networking, blogging, web 2.0 open source manufacturing, processes, and learning wisdom of crowds… development

Mitre TEM Presentation © Brook Manville The emerging Second Gen S-Curve…. ???? from boundaries to connections and collaborations wherever, whenever enterprises as ecosystems of networks strategy as mapping, predicting and sourcing knowledge production leadership as democratic knowledge engagement across boundaries Integration

Mitre TEM Presentation © Brook Manville The parallel Second Gen S- curve….Knowledge network businesses knowledge network consulting & facilitation knowledge membership businesses selling expertise networks

Mitre TEM Presentation © Brook Manville Key Attributes: From First Gen to Second Gen Identifying and managing the known Leveraging assets of the company Disciplined practice From… To… Discovering and facilitating the knowable Connecting assets within & beyond boundaries Experimentation and consolidation

Mitre TEM Presentation © Brook Manville Whats the so what? for practitioners?

Mitre TEM Presentation © Brook Manville …and what are the implications for each of the three sectors? For Profit Not- for- Profit Government ? ? ?

Mitre TEM Presentation © Brook Manville Context: the (traditional) differences among sectors? Serves Purpose Approach People For Profit Not- for- Profit Government customers & shareholders create wealth and economic value product market strategy employees the needy and/or aggrieved safety net and /or social change volunteerism & philanthropy mission-led staff & volunteers citizens protect and further the common good tax & spend on programs politicians and civil servants

Mitre TEM Presentation © Brook Manville Reality: the blurring and overlap…. For Profit Not- for- Profit Government Focus on performance Increasing demands for accountability, value Power of markets to provide solutions Expectations of social responsibility Transparency and interconnectivity War for talent Pressure for collaboration Everybody: must perform higher against measurable outcomes must be a problem- solver find ways to collaborate with and leverage whoever really knows use markets but mind the common good, social resp. realize theyre in the knowledge business

Mitre TEM Presentation © Brook Manville Leaders and Practitioners of Knowledge Strategy and Programs should…. break down boundaries, blow up the silos, pursue networks look beyond your enterprise and your sectorfor whatever it takesOPEN UP YOUR ORGANIZATION TO THE MORE DEMOCRATIC WEB OF THE FUTURE performance as your filter for decision- making, investment, experimentation, and even new business opportunities… …but manage the tension of values, mission and social responsibility embrace the social technologies for the power of people…. ….but keep technology in the appropriate place of a whole system approach First Gen to Second Gen

Mitre TEM Presentation © Brook Manville and perhaps most important: Remember all we have learned about knowledge management in the last 25 years….. But dont become a museum piece for what was done in an earlier age!!!!

Mitre TEM Presentation © Brook Manville Q & A ?

Thank you! Brook Manville, United Way of America