Understanding Why Before VoIP After VoIP IT TEAM It Doesn’t Need To Be This Way. Knowledge is Power.

2 Agenda A better way to improve productivity Why IP telephony & UC In the Beginning - The unexpected truth Barriers - IP telephony or What? 1,200 companies -60% underestimated cost. Don’t be next. Find out why? Which Paradigm are we working from? 10 Questions that can save you money and stress.

3 Improving Productivity There Is A Better Way!

4 Why Migrate to IP Telephony and Unified Communications 1.Cost savings 2.Higher Productivity 3.Improved Service Levels 4.Future technology 5.No more or costly support costs. “The important dividing line will be between those who see VoIP as just a new way to do the same old thing and those who use it to rethink their entire business”

5 Key Components To Your Success. Migrate To Unified Communications With Confidence Allocating More Budget On Application and Training While Ensuring An Optimized Local Area Network For Convergence Network Foundation: Wiring & Switches Gear: Computers, IP Phones, Video, Printers, Cell Applications: Data, Voice, Unified Communications Investment Return On Investment KNOWLEDGE Focus Optimize For Convergence

6 How It All Started Great Offering, Challenging Experience. Let’s Packetize Voice and Put On The Data Network? “Voice Is Just Another Application” Facts: VoIP started in mid 90’s driven by Data Invention - Vocaltech. Data Network Manufacturers established standard deployment method for Business.

7 LAN Topology Option - Separate Networks for Voice and Data Separate Voice and Data switch networks centrally converged. Internet One Network PSTN

8 Typical Deployment Internet One Network One Paths Existing Voice Infrastructure Not Used From the RJ45 wall plug to an IP phone with a computer connected to the back of the IP phone.

9 The Promise “Voice is just another application don’t worry we can offer you Quality of Service”

10 Video Out Video In CRM CUSTOMER INFORMATION Purchased Phybridge Uniphyer and Very Happy With Cost Savings and Quality of Service Offered. Data In Data Out Internet Voice Out Voice In The Three Second Test? Time Voice and Data Requirements Are Very Different Voice is the Only Highly Sensitive User Requirement. IP Phone Threshold Data Packets Additional Users and/or application creating additional demand on network Change Network Switches To Add Bandwidth to handle changing load requirements ensuring voice quality. Every user impacts other users on LAN Potential Voice Quality Issues More Pronounced Voice Quality Issues. Gateway, router or firewall IP PBX PSTN Data Acceptable User Experience User waits three seconds for an file to open Voice Unacceptable Experience User can’t understand person on other end for three seconds.

11 Challenges of a distributed topology Internet PSTN Every device and user behavior impacts every other user on a distributed data topology

12 The Experience UC and IP Telephony Applications Compelling But How It’s Offered Creating Challenges!

13 Customer Barriers – Network Driven

14 How About You? Are Your Barriers Similar To Those

15 Barriers Are Justified “60% of 1,400 companies under estimated LAN readiness Costs.” What do you think the cost per port was? $421 per port.

16 Quick Facts - Nemertes Add facts

17 Industry Paradigm Established Manufacturers of technology create solutions from a technology out perspective. At times, this perspective results in not fully appreciating customer requirements to have technology working in the real life situations Voice on data LANs is one such paradigm.

18 Customer Paradigm Customer want UC and IPT value What required to ensure good user experience? What Does IP voice really need? Reduce Risk & Cost while delivering value. “We can't solve problems by using the same kind of thinking we used when we created them.” Einstein

19 Customer Want IP Telephony And They Also Want What They Always Had. Value of UC and IPT Lower TCO Quality of Service Highly Reliable Voice Continuity No Disruption Easy Management ? Layering Voice on Data ? ? ? ? ?

20 Questions They Hope You Never Ask. Don’t Ask Don’t Tell

What Does Voice Really Need Amount or Availability?

22 What does Voice Need? Through-put or bandwidth G.711u64.0 kbps20 ms1.0 ms kbps 2 datagrams (40 ms) 4.40 G.711a64.0 kbps20 ms1.0ms kbps 2 datagrams (40 ms) 4.40 G kbps20 ms1.0 ms kbps 2 datagrams (40 ms) 4.22 G.729 G.729A8.0 kbps20 ms25.0 ms62.40 kbps2 datagrams (40 ms) 4.07 G MPMLQ6.3 kbps30 ms67.5 ms43.73 kbps3 datagrams (60 ms) 3.87 G ACELP5.3 kbps30 ms67.5 ms41.6 kbps3 datagrams (60 ms) 3.69 Default data rate Default datagram Size Packet delay Combined Bandwidth Two Rows Default Jitter Buffer Delay Theoretical Maximum MOS Voice does not need a lot of bandwidth it requires the immediate availability of bandwidth.

23 Cisco, A Leader in Business Networking. UniPhyer Topology Delivers on Guidelines.. Theoretically sounds simple but practically speaking….

24 Think About IT? What made TDM Voice so Reliable for my business? Who would you bet on?

25 PSTN 100 Plus Years of Reliability Topology Designed for Voice Point To Point VV

26 It’s Not Good Enough Any More They want to keep you in the dark. Warning it may cost you big!

27 Do You Agree? Common Sense = Common Savings + Less Stress and Risk

28 Does this makes sense to you? No Two LANs Are Alike Size Creates Complexity Unpredictable Traffic Pattern Standard, Ideal Topology For Voice. Same Regardless of Size Predictable & Proven Reliable. VoIP Has Us Using Unpredictable vs. Predictable SIMPLE COMPLEX

29 What Does It Mean To You? Data network supporting data needs Distributed topology built for near-time delivery Point-to-point ensuring quality of service No data network dependency Repeatable, predictable, scalable

30 Giving Customers What They Want. Value of UC and IPT Lower TCO Quality of Service Highly Reliable Voice Continuity No Disruption Easy Management ? Layering Voice on Data Complimenting Voice with Data ! ? ! ? ! ? ! ? ! ?!

31 Cisco, A Leader in Business Networking. UniPhyer Topology Delivers on Guidelines.. Point to point – no sources of delay No Echo Problems Point to point – Packet Always On Time. No Jitter Problems Point to point – Packet Always In Order. No Packet Loss Voice Quality – Guaranteed!

32 Separate Networks for Voice and Data Why separate data network vs. using voice infrastructure? Internet One Network PSTN

33 Innovations Make Things Better TO

34 Technology Innovation Traditional Data Switch Limited Reach ft. Cabling Requirement - Minimum of 2 pairs Data Switch Designed for Voice Extended Reach - 1,200 ft plus. Only One Pair Required for Ethernet and PoE.

35 Female RJ21 Amphenol To Distribution Block From TDM PBX Single Pair To Each Wall Jack Center Pins RJ11 Cable From Wall Jack To Digital or Analog Phone PSTN Delivering On Voice Quality. Leverage Proven Infrastructure, Eliminate Risk, Reduce Cost, Optimize User Experience Old Telephony Today New Telephony Tomorrow Leveraging Proven Voice Infrastructure UniPhyer Delivers Ethernet & PoE on a Single Pair with Reach of Over 1,200 ft. PSTN/ Internet Point To Point VV

36 Desk Top Simplicity is the Ultimate Sophistication. Ethernet And Power Over a Single Pair With Over 1,200 ft reach. PSTN Existing Telephony Wiring Closets

37 “One Network, Two Paths – No Compromise.” Compliment & Extend Existing Data Network Video Out Video In CRM CUSTOMER INFORMATION Purchased Phybridge Uniphyer and Very Happy With Cost Savings and Quality of Service Offered. Data In Data Out Internet Voice Out Voice In IP Phone PhyAdapter Leveraging proven point-to-point topology Ethernet & PoE on single pair with over 1,200 ft. reach. Every user impacts other users on LAN One Network….Two Paths Data PathVoice Path Enabling Other POE IP Devices access points, speakers, cameras, entry devices “The management of our converged network is simple Reggie Alvares VP Operations “The management of our converged network is simple Reggie Alvares VP Operations Optimizing Your Local Area Network for Voice and Data Convergence. Data Packets Voice Packets Central Convergence Point-to-Point Built For Voice PSTN

38 Video Out Video In CRM CUSTOMER INFORMATION Purchased Phybridge Uniphyer and Very Happy With Cost Savings and Quality of Service Offered. Data In Data Out Internet Voice Out Voice In Time Threshold Data files may take longer to open Data Packets Time Threshold Voice Packets Plenty of Bandwidth offering Quality of Service regardless of data load or changes IP Phone PhyAdapter Every user impacts other users on LAN Voice QoS assured regardless of data going over threshold One Network Two Paths Data PathVoice Path No Stress Network Management PSTN

39 Internet Every user impacts other users on LAN One Network Two Paths Data Path Future Proof Network? PSTN Convergence Today, But What's Next? 10/100 data Switch

40 Internet Every user impacts other users on LAN One Network Two Paths Data Path Future Proof Network? PSTN Convergence Today, But What's Next? Replace 10/100 data Switch with 10/100 Data Switches with PoE & Qos

41 Internet Every user impacts other users on LAN One Network Two Paths Data Path Future Proof Network? PSTN Convergence Today, But What's Next? Replace 10/100 Data Switches with PoE & Qos With 1GB data switches with PoE & QoS Replace 10/100 IP Phone with Gig IP Phone.

42 Internet Every user impacts other users on LAN One Network Two Paths Data Path Future Proof Network? PSTN Convergence Today, But What's Next? Replace 1GB data switches with PoE & QoS With ???? Data Switches with PoE & Qos Replace Gig IP Phone with ?? IP Phone

43 Internet IP Phone PhyAdapter Every user impacts other users on LAN One Network Two Paths Data PathVoice Path Future Proof Network? PSTN Gigabit, 10 Gigabit No Problem, Lower Cost Need Gigabit

44 Future Proof Network Gigabit Phone up to $100 more $5,000 difference

45 Voice With Data Convergence Better For Customers Lower Total Cost of Ownership Leverage proven infrastructure Non-disruptive deployment Easy plug-and-play deployment Quick, overnight deployment Graceful migration –IT Brand Protection. Voice continuity regardless of LAN Simple UPS management Dedicated Physical Path for Voice, no configuration required. QoS guaranteed regardless of Data loads. Repeatable, Predictable, Scalable Guaranteed Pricing, Timing and QoS Better Return on Investment Higher Total Cost of Ownership Replace or add new cabling Disrupt business and data network Expertise required to configure & manage IT Team Brand Risk Long deployment cycle Rip and replace solution Voice outages issues Complicated UPS strategy Complex configuration required to create a VLAN for voice QoS. Voice QoS Through Continual management and monitor networks. No Two LAN’s Are Alike No Guarantees Voice With Data - NewVoice On Data - Old