“C.O.M.E. B ACK WITH A B ACKPACK ” Whitney Maggard Ariel Bass Brittany Parks Renee&Rhiannon, Inc.

R ESEARCH Situation Analysis Issue History and Background The annual school supply drive lacks donations from local businesses and individual donors in Walker County. Previous Communication Plans Projects benefiting needy Walker County residents Primary Research Results Series of in-depth interviews Relevant Secondary Research Past fundraising projects held by other non-profit organizations Firm name

R ESEARCH Key Publics Local businesses of Walker County Individual donors of Walker County Firm name

O BJECTIVES To convince 10% of local businesses in Walker County to donate to C.O.M.E.’s School Supply Drive by August 31, To persuade 20% of Walker County residents over the age of 18 to donate to C.O.M.E.’s School Supply Drive during the 3 month period of May 31, 2008 to August 31, To increase the donation of school supply packets for qualified families of Huntsville Elementary school students from 500 packets up to 25% more by August 31, Firm name

P LANNING Tactics Objective 1 Feature story Golf Tournament 2 News releases Objective 2 Feature story Fundraising dinner News release Objective 3 Flyer Order forms Drop-off boxes/List of school supplies Firm name

T ACTIC E XAMPLES

P LANNING Calendar: May 31, 2008 – August 31, 2008 Budget: $ Total cost of campaign: $ Firm name

E VALUATION Contact information Attendance at events Sign-in sheet Overall campaign assessment: Items donated at conclusion of fundraiser Number of children assisted by School Supply Drive Firm name