A year of savings: U.S. Postal Service 2013 Calendar of Promotions

USPS Calendar of Promotions A year full of savings opportunities for you to grow your business by integrating technology with proven direct mail strategies Opportunities to embrace and test new technologies for consumer engagement Opportunities to marry mail with mobile, connect print to digital, and put your business in the hands of your customers We listened…the calendar provides lead time to take advantage of savings

Meet your goals… and save Direct Mail delivers strongest ROI for acquisition, contact and retention (Target Mktg 2012 Annual Media Usage Survey) 80% of households say they read or scan mail daily (Mail Moment Study ) U.S. Mobile Commerce sales will grow 98.6% to reach $20.85B (Internet Retailer 9/12) 59% of consumers enjoy getting mail from brands about new products (Epsilon Channel Preference Study 12/11)

2013 Promotions Calendar* APRIL-JUNE Earned Value Reply Mail -Financials, Catalogers, Publishers MARCH-APRIL Mobile Coupons -Local & national retailers & businesses Click-to-Call -Insurance, Financial NOVEMBER-DECEMBER Mobile Buy-It-Now - Retailers, e-tailers & catalogers AUGUST-SEPTEMBER Emerging Technologies -Retailers, e-tailers & catalogers Product Samples -CPGs, Retailers Picture Permit -Existing customers * PRC approval pending USPS Calendar of Promotions

Marry mail with mobile

Mobile Coupon and Click to Call* Mobile Coupon: Mail contains mobile technology that delivers a coupon redeemable in-store or online when scanned Click-to-call: Mail links directly to a mobile-optimized website with a “click to call” or brings up a phone number automatically in the user’s phone Registration Period: Jan April 30, 2013 Program Period: March 1 - April 30, 2013 Discount: 2 % postage discount * PRC approval pending (all dates subject to change)

Earned Value Reply Mail* Mailers earn credit for BRM and CRM counted during normal mail processing Registered permits and Mailer IDs required Credit applied post-promotion to Permit Imprint account for future mailing Registration Period: Jan. 1, March 31, 2013 Program Period: April 1 - June 30, 2013 Credit Amount: $0.02 per mailpiece scanned * PRC approval pending (all dates subject to change) Image Source Page:

Emerging Technologies* Near-Field Communication: Mail contains NFC smart tag or RFID chip enabling info transmission to mobile device Augmented Reality: Mail facilitates a user experience combining virtual & real time interactive, registered in 3-D Authentication Component: Mail enables user to complete identity/authentication process Registration Begins: June 1, 2013 Program Period:Aug. 1 – Sept. 30, 2013 Discount Amount: 2% of eligible postage * PRC approval pending (all dates subject to change) Image Source Page:

Enabled devices (smartphones) Mailers encode “tags” or “chips” to deliver information Tap mailpiece to download coupons Use mailpiece in to activate personalized offers Track responses A new forecast from U.K.-based ABI Research projects mobile payments powered by Near Field Communications (NFC) will jump from $4 billion this year to more than $100 billion by 2016 and hit $191 billion in Driving that vertiginous growth will be the convergence of different payment types -- proximity, P2P and online -- on one NFC-equipped handset to enable ticketing, retail and loyalty card transactions % devices enabled % devices enabled Near Field Communications:

Augmented Reality: A live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.computer-generatedGPS Brings print into virtual space. Lets your customers experience your brand personally and virtually. Puts your customer in the driver’s seat: Lets them try on shoes, accessories, colors, move furniture into existing floor plans, simulate driving a new car.

Authentication Picture / Face Voice Iris Fingerprints Veins, Hands, etc. DNA Are Cell Phones Pin Generation Tokens Digital Certificates Smart Cards Mail Have User Names Passwords Shared Secrets “Out of Wallet” Know Level of Security Mobile phones can serve as a method of authentication by confirming something you: Choosing the right level of authentication depends on…  Population  Cost/Benefit  Security  Support  Publicity  Privacy/Policy

Picture Permit* Mail contains customized permit indicia area with company logos, trademarks or brands (color images only) Pre-testing and design approval required 6 month lead time recommended Customers must be approved mailers Registration Begins: June 1, 2013 (by invitation only) Program Period:Aug. 1 – Sept. 30, 2013 Discount Amount: Per piece fee waived * PRC approval pending (all dates subject to change)

Product Samples* Standard Mail® regular and Nonprofit marketing parcels containing product samples. USPS has new Simple Samples options and pricing. Trial size product (or other item) to incite recipients to purchase a product/service, form a belief/opinion, or take an action Registration Begins: May 1, 2013 Program Period:Aug. 1 – Sept. 30, 2013 Discount Amount: 5% off eligible postage * PRC approval pending, promotion will include new Product Samples offering available Jan (all dates subject to change)

Mobile Buy It Now* Mobile barcode or similar print technology takes consumer to mobile- optimized site for product purchase Tangible items that can be shipped via USPS products (delivery by the USPS not required). Registration Begins: September 15, 2013 Program Period: Nov. 1 – Dec. 31, 2013 Discount Amount: 2% off total postage * PRC approval pending (all dates subject to change)

Recommendations for you… Take advantage of promotions to enhance your marketing efforts Increase circulation, support other advertising efforts Embrace new technology on the back of a proven workhorse--test new strategies at a lower cost Strengthen your branding efforts Include easy-to-use reply pieces Put your product in consumers’ hands Let direct mail be the foundation for your ecommerce/engagement efforts

QUESTIONS CAN BE DIRECTED TO: Direct Mail Mobile Coupon and Click-to-Call Emerging Technology Mobile Buy-It-Now Earned Value Reply Mail (as of 11/1/2012) Picture Permit Promotion Product Samples Download 2013 Promotions Calendar Overview at:

Other USPS News IMb required for automation rates (January 2013) New Rates in effect January 27, 2013 Full-service IMb Tech Incentive New Folded Self-Mailer Rules IMb Tracing Available for Basic/Full Service IMb Every Door Direct Mail now a new Product

Thank you… for your time and for your business Jane Larson Mailing Solutions Specialist Greater Boston Sales District