Key Technology Enablers for Mobile Value-Added and Content Services - MMS, Java and XHTML OFTA Hong Kong, Marko Keskinen Nokia Mobile Phones

Agenda Growth drivers of mobile business MMS, Java and XHTML technologies Evolution of technology enablers Mobile User Interfaces – the focal point to mobile services Forum Nokia

Mobile Business is growing and expanding New cellular subscribers New cellular subscribers Replacement sales Replacement sales Multiple device ownership Migration to mobile Mobileservices Leadservices Game Download Infotainmen t Corporate & Calendar VoiceP2P MMS

Which technologies enable applications & services that are relevant to consumers? MMSJavaXHTML Content transport and messaging Downloadable applications Content search and access Messaging and Games and personalisation Web content and downloads Mobile, real time, life enhancing, easy and familiar to use, fun, and fast Key technologies Key function Key applications Key user benefits From WAP1.X to WAP 2.0 (TCP/IP) Common transport

Imaging is the next phase of mobile communication evolution Magnitude of appeal parallel to that of mobile voice Imaging is the major catalyst for MMS Multimedia Messaging - from 'listen to what I say' to 'see what I mean' In 2003, a majority of all new Nokia terminals will have MMS capability At the end of 2002, about half of Nokia mobile phone delivery volumes will be MMS enabled

Business PersonTeenager Java technology – games and personalisation Student Games Calendar Screensaver

XHTML - key ingredient in the mobile browsing evolution XHTML reduces the difference between wireless and web content XHTML Basic and Cascading Style Sheets separate content from presentation enabling content tailoring to different devices Benefits: Consumers –more services, better user interface, easier-to-use Carriers – more control over content, consistent look & feel, service loyalty Content providers – presentation, functionality, consistency, familiar format Manufacturers – Easier software maintenance, better performance, lower cost

Evolution of technology enablers Rich user experience provided by optimised user interface type Colour displays Imaging capability (camera, MMS) Gaming capability (Java, SP-MIDI) Data speed (GSM/GPRS-EDGE-WCDMA) Tri-band (900/1800/1900) functionality Consistent user experience across networks / countries What are the fundamentals for building non-voice market growth and revenue ? Will be introduced across Nokia’s product range during 2H02-1H03

Mobile User Interfaces – the focal point Large colour screens – Evolution of mobile communication from ears to eyes, from voice to imaging, rich user experience Powerful navigation solutions – The crucial ergonomics to make advanced functionality easy to use 3rd party SW and content (MMS, Java, XHTML) – Open platforms and technologies enable developers and consumers to add new functionalities to devices - and unleash collective innovation

Nokia User Interface series All available during x x x x 200 Cost driven platform Size driven colour platform One-hand operated feature Platform Two-hand operated feature platform XHTML MIDP Java MMS Nokia OS XHTML MIDP Java MMS Nokia OS XHTML MIDP Java MMS Symbian OS HTML Personal Java MMS Symbian OS Series 30Series 40Series 60Series 80

Forum Nokia Developer Community Online community bringing together leading mobile application developers around the world. Information, Documents, Tool Downloads, Technical support, Access to business opportunities offered via or More than 800,000 registered members!

Forum Nokia - Support to developers In addition to services available through Forum Nokia website, Nokia is working closely with key developers by offering Early Access to new products & technologies - often before product launches All parties benefit as the first applications are available as new products are launched Key developers are supported through Forum Nokia in all regions: Americas, Europe, SEAP and China

Applications for Consumers at Software market is the marketplace for consumers to purchase Java midlets and Symbian applications directly from Forum Nokia members Applications are categorised according to handset models making application search easy Currently available for consumers globally via credit card payment Additional payments methods are under evaluation e.g. Operator billing and POS billing

Application Sourcing through Tradepoint currently lists more than 700 applications from Forum Nokia members globally Operators may use Tradepoint for applications sourcing for SMS, WAP over GPRS, MMS and Java midlets Fast deployment of Java midlets made easy online with Java Broker Service Operators will get buyer access to Tradepoint by ing

Open, standards-based technologies, with standardised interfaces & software platforms create economies of scale for developers, service providers and manufacturers  Large unified application market faster time-to-market better interoperability lower cost no vendor or service provider lock-in  Seamless, rich and consistent user experience across networks, countries  Fast consumer adoption and growth of new mobile services In conclusion..